BMW India enters Raipur with Munich Motors
BMW India, the largest luxury car manufacturer in the country since 2009, has announced the opening of their yet another dealership for India, in Raipur by Munich Motors.
BMW Raipur showroom is designed on the signature BMW layout of Urban Street Display concept while the workshop design is based on their idea of RATC – Reception at the Car. RATC will also feature a service lounge and consultation which will be located inside the sales area. Munich Motors also handle other BMW dealerships in Nagpur, Chhattisgarh, and Maharashtra. They have an employee strength of close to 30 people, which are given intensive training in business systems, service, sales and spare parts. They also have a teal of engineers in the sales and service who have been trained under at the BMW training center in Germany, Malaysia and Singapore.
Mr. Philipp von Sahr, President, BMW Group India said, “BMW India is committed towards the development of a BMW dealer network of international standards at all important commercial centers across the country. Having understood its importance as an important regional center, BMW India first established its presence in Raipur in 2011. With the introduction of our new full-fledged 4S facility comprising sales, service, spares and systems, we are happy to strengthen our commitment to customers in the region. Raipur continues to play an important role in BMW’s market offensive and with the launch of our new facility, we will continue to set new benchmarks in the premium car market in the region.”
“Five years ago, BMW changed the face of Indian luxury car segment and set a decisive course with introduction of world-class premium dealerships that presented an unparalleled experience to the premium clientele. By end of 2014, BMW India will aggressively expand its dealer network by increasing the number of sales outlets to 50 across major metropolitan centers and emerging markets in India from 34 at present.” Mr. Philipp von Sahr further added.
Mr. Prashant Mandhan, Managing Director, Munich Motors said, “The foundation of our association with BMW India which started in 2011 is based on providing very high standards in sales and service of premium automobiles. As we enter 2013, we are proud to take our relationship with BMW India to the next level with the launch of a new fully integrated facility in Raipur. We are very proud of the growth that we have experienced with BMW India and will always be committed to deliver the best to our premium clientele in Raipur and the region in every possible way.”
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