Castrol Activ Cling on to Football, #ClingOnToFootball fans hangout
Castrol Activ Cling on to Football digital and social media campaign has been timed to leverage the power of 2014 FIFA World Cup, as well as Castrol’s global sponsorship of the games.
Aimed to enhance fan experience, Castrol Activ Cling on to Football campaign kicks off today inviting all to be part of the largest football Google hangout in India.
Football fans can express their views and participate in discussions, A panel comprising of Bhaichung Bhutia, Paul Masefield, Abhishek Bachchan, and Gaurav Kapoor will be in attendance. Today’s hangout is scheduled for 5-7 pm IST.
Soma Ghosh, Vice President Marketing, Castrol India Limited recognises that football has gained popularity amongst Indian urban youth and 2014 FIFA World Cup presents a great opportunity for Castrol to leverage its official sponsor status with activation focus around the ‘second screen’ for campaigns around Activ with Actibond.
An interactive voice response (IVR) based activity, Castrol Activ Cling on to Kick Off makes sure fans don’t miss matches by sending reminder SMS messages coupled with a ‘wake up’ call. Activity only is busy around the hashtag #ClingOnToFootball. Call 088998 88998 to know more as John Abraham is at your rescue to wake you up and help you #ClingOntokickoff
Castrol is also offering a chance to watch a world cup match with John Abraham by answering 2 simple questions each day. Most correct answers in the quickest possible time seals a deal for you and a friend.