‘Dodge Chance to Be Bad Giveaway’ promotion with Motley Crue
Dodge and Motley Crue have launched a nationwide promotion, “Dodge Chance to Be Bad Giveaway”, as part of the partnership between Dodge and the rock ‘n’ roll band. Dodge is presenting sponsor of the “Final Tour,” which kicks off July 2 in Grand Rapids, Mich. Fans can win a 2015 Dodge Charger or Challenger, and a Motley Crue VIP experience and other prizes.
“The 2015 Dodge Charger and Challenger are the ultimate American muscle cars just as the much anticipated Mötley Crüe ‘Final Tour’ is the ultimate high octane music event of the summer,” said Tim Kuniskis, President and CEO, Dodge Brand, Chrysler Group LLC. “The ‘Chance to Be Bad Giveaway’ gives our mutual fans an opportunity to win prize packages that are just as irreverent as our new muscle cars and the band itself.”
“Dodge Chance to Be Bad Giveaway” is open to legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older and have a valid driver’s license. Sweepstakes concludes July 1, 2014.
Earlier Dodge used Motley Crue’s hit single “Kickstart My Heart” in three 30-second commercials, “Uncle,” “Dream Job” and “Engine Note” for the Charger and Challenger.