GM to build 3 new cars for Chevrolet India, other emerging markets
Chevrolet has not made quite an impression in India even with new products like Sail and Enjoy MPV. To rejuvenate the brand here, as well as in emerging markets like Thailand, Brazil, Mexico, Russia, General Motors is working on a new project.
Codenamed Amber, the project is to create a brand new platform intended to be designed in Europe, and engineered in Brazil. The new platform will be used for production of three cars in different segments. For India, GM is more keen on building a compact SUV. A premium hatchback and an entry level compact sedan (possibly in sub-4 metre category) would also be based on it.
With these new cars not to be launched before 2018, it would be interesting to see what the automaker has planned for Chevrolet India to recover from continual losses. Despite all attempts, Chevrolet has been unable to reverse declining sales in India. Through the current fiscal, sales of new products Chevrolet Sail (hatchback and compact sedan) and Enjoy MPV has been dipping to about 25-30%.
The US carmaker’s Indian arm does not seem to want to launch new vehicles here until Amber takes final form, but the question remains, will it be too late. Existing lineup revamps and facelifts are scheduled until the new compact SUV is showcased.
In the meantime, Chevrolet can strengthen its dealership and service end to attract more buyers and improve its reach and footprint. GM India just launched a new service scheme ‘Chevrolet complete care program’ in an attempt to bring down maintenance cost of cars here.
Via – Economic Times