Honda Mobilio sales went up 28.6 percent from April to May 2014, in Indonesia
Honda seems to be on a thrashing spree across different markets in two key segments now, with Mobilio MPV and all new City sedan. You may know the success story of Honda City in markets like India and Malaysia, with bookings well exceeding the numbers of other cars in the segment.
Followed by a strong start, Honda Mobilio trumped sales of Suzuki Ertiga in Indonesia, and reached second position in the list of top sellers in the country. The MPV has now become stronger in the segment, making it more difficult than ever for Ertiga to reclaim its stand. PT Honda Prospect Motor Indonesia sold 9,684 units of Mobilio MPV in May, against 7,526 units sold in April 2014; claiming a rise in sales volume of 28.6 percent.
Since its launch in January 2014, PT Honda Prospect Motor Indonesia has sold 35,550 units of Mobilio MPV, eating a big chunk of LMPV segment there (about 22 percent). In the very first month of its launch, Mobilio became 18th best selling car in the country by selling 1,507 units.
In February, Mobilio took a jump to the third spot by selling 6,241 units. In March, Honda’s new MPV made it to 10,592 homes, thus grabbing the title of second largest selling car in Indonesia, and breaking the prestigious 10,000 units per month mark.
Toyota Avanza continues to outperform sales of any other car in the country, with a sum of 12,251 units sold last month. The number is actually a decline by 13.2 percent from 14,118 units sold in April. This is possibly a consequence of Mobilio’s rise in demand. In th third position of best seller list, sits Suzuki Ertiga, that sold 4,354 units.
We expect Mobilio to conquer Indian market in the same fashion, once launched in July 2014.