Kia is Official Automotive Partner of NBA. LeBron James was first a Kia K900 driver and fan and now partners Kia as first-ever luxury ambassador. He joins Kia’s list of high-profile ambassadors, NBA All-Star Blake Griffin, Rafael Nadal, and Michelle Wie.
Tim Chaney, vice president of marketing communications, KMA said like Kia, LeBron James isn’t confined by traditional definitions, and as K900 Luxury Ambassador, the influential athlete’s star power will make people question all they think they know about Kia.
The Multi-Year partnership will see James feature in K900 advertisements, and make exclusive appearances. The first TVC, ‘Fit For A King’ campaign debuts later in October as the 2014-15 basketball season gets underway.
In August, James shared online, ‘Rolling around in my K900. Love this car!’ alongwith photos of the V8 sedan. As per AMCI Testing, K900 is certified as a smoother, quieter, and better riding car when compared to Audi A8 4.0T, BMW 750i and Lexus LS460.