Mahindra SsangYong Rexton and Tata Safari Storme to be launched in Indian cities in phased manner

Mahindra and Tata, both have launched a new SUV in India last week. Mahindra introduced their new brand SsangYong with the Rexton diesel SUV while…

Mahindra and Tata, both have launched a new SUV in India last week. Mahindra introduced their new brand SsangYong with the Rexton diesel SUV while Tata introduced the much awaited Safari in a refined avatar. Both these SUV’s will be launched in a phased manner in different Indian cities.

Mahindra have launched their new SsangYong Rexton SUV but will be adopting the same strategy as it did with the Mahindra XUV500. The new Rexton, the first Mahindra SsangYong offering in India will be launched in a phased manner with Mumbai and Delhi getting first preference. Besides causing excitement, Mahindra will also be able to manage demand and keep waiting periods to the minimum for this premium SUV, prices of which start from Rs.17.67 lakhs. Similarly Tata Safari Storme will also be introduced in various Indian cities. It was launched in Delhi last week with a base price of Rs 9.95 lakhs.

After being launched in Mumbai and Delhi, Mahindra will slowly make their new Rexton available in other cities through their Mahindra dealerships. Rexton is being imported into India in a CKD state and assembled from the company plant situated in Chakan near Pune. Launching in a phased manner will ease pressure on the Chakan plant while it will also give the company some time to prepare dealerships accordingly. The SsangYong brand is new in the country and sales and service networks need to be planned systematically.

SsangYong Rexton will possess a 2.7 liter inline five cylinder diesel engine which will be offered in a 162 bhp and 184 bhp in RX-5 and RX-7 variants both mated either to a five speed manual gearbox or a five speed automatic gearbox. Mahindra Ssangyong will also launch the Korando compact SUV in India, which is expected to hit markets by mid 2013.

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Auto News Release

Tata Safari Storme, the Real SUV, hits the road

140 PS power for easy driveability and swifter response
Opulent looks with ample space
Fuel efficiency of 14 kmpl
Starting price of Rs 9.95 lakhs (ex-showroom, New Delhi)

New Delhi, October 17, 2012: Tata Motors today launched the new Tata Safari Storme, combining luxury and comfort with raw power and supreme off-roading performance, which this ‚ÄėReal SUV‚Äô has been known for.

Commenting on the launch of the New Safari Storme, Mr. Karl Slym, Managing Director of Tata Motors, said, ‚ÄúIn the Tata Safari Storme, we once again demonstrate Tata Motors‚Äô commitment to customer centricity. We were the first to introduce SUV‚Äôs in India. We now leverage our experience and customer understanding, creating an ideal SUV for today‚Äôs motorists, who desire in their vehicle a perfect combination of versatility and luxury.‚ÄĚ

Mr. Ranjit Yadav, President, Passenger Car Business Unit, Tata Motors, said, ‚ÄúThe Tata Safari Storme is going to be the preferred choice among all age groups. The customer today is looking for style, technology and performance. The Safari Storme is the best combination of these attributes. It is the Real SUV.‚ÄĚ

Mr. Neeraj Garg, Vice President, Commercial ‚Äď Passenger Car Business Unit, Tata Motors, said, ‚ÄúThe Safari Storme is indeed a go-anywhere vehicle. We have designed, powered and embellished it keeping in mind that our customers will be proud to be seen in the Safari Storme anywhere and on any occasion.‚ÄĚ

Power & Performance

The new Tata Safari Storme is a refined beast delivering a performance of 0 ‚Äď 100 km/hr in under 15 sec. Its 2.2 L VariCOR engine, turbocharged with VTT (Variable Turbine Technology), delivers 140 PS Power & 320 NM Torque, providing easy driveability, swifter response and lower NVH (Noise, Vibration and Harshness). The vehicle also features ESOF (electronic shift-on-fly) technology, enabling engagement of the 4×4 or 4X2 mode, on the move. Yet it is highly fuel efficiency at 14kmpl in the 4×2 variant and 13.2kmpl in the 4×4 variant.

The Safari Storme’s ladder frame chassis is constructed with advanced hydroformed members, for high load capabilities and robustness. Hydroforming enhances rigidity while reducing weight. The vehicle also has a double wishbone suspension set-up which provides excellent ride comfort.

The Safari Storme boasts best-in-class turning circle radius of 5.4 metres, making driving and manuevoring in tight confines absolutely easy. The ground clearance is 200 mm, with 26 degree gradeability. The new rack & pinion steering system offers perfect feel and accuracy, for a confident driving experience, especially at high speeds. Reverse parking system with audible and graphical representation on the antiglare IRVM (Inside Rear-View Mirror), electrically operated power fold ORVM (Outside Rear-View Mirror) with turn signals, enhance the driving experience.

Looks & Style

The Tata Safari Storme has an all new front look grill, side cladding, new projector headlamps and an all new rear look. The bonnet now boasts of a ‚Äėpower bulge,‚Äô which gives it a sportier look. Aerodynamically designed spoilers, new pull-type door handles and ergonomically designed side foot-steps, ensure easy entry and exit. The tailgate trim comes in an all new guise of ergonomically designed grab handles and a spare tyre located underneath the vehicle. The new chrome-tipped twin exhausts add to the sporty demeanour of the vehicle, and the newly designed roof-rails add to the muscular look.

Opulence & Comfort

The luxurious, airy and beige interiors endow the Safari Storme with opulence. There is ample leg space and headroom to accommodate the family, and also plenty of luggage space.

The tilt-adjust (collapsible steering column), reclining front bucket seats with fore/aft adjustment position and lumbar support ensure fatigue free long drives. The integrated 12V-gadget charging points are available on first, second and third row seats. The vehicle is equipped with a dual-AC with a separate integrated roof mounted blower for rear passengers.

The Safari Storme integrates In-Mold Graining (IMG) technology, along with hand stitched leather steering, for a real feel of luxury. An ergonomically shaped gear knob with chrome highlights, wooden accents on the dashboard and door trims, a new instrument cluster, chrome-lined speaker grills and inside door handles, all go a long way in enhancing the interior look.

The rigid ladder frame with hydro-formed construction provides structural strength to the vehicle. Crumple zones, side intrusion beams on all four doors, dual SRS airbags and the collapsible steering column keep passengers safe from all sides.

The vehicle has vacuum assisted independent hydraulic, ventilated disc brakes on all four- wheels and a 4 channel ABS with EBD, which helps in keeping the vehicle under control, during emergency braking conditions. In addition, there are features like the inertia switch and an auto engine immobilizer. In an exigency, the inertia switch automatically cuts off the fuel supply to the engine, and unlocks all the doors and also switches on the hazard warning light, to warn other road users. The Safari Storme is also fitted with PES headlamps for better illumination and unwanted glare.

The Safari Storme prices start at Rs.9.95 lakhs (ex-showroom, New Delhi). The range is available in four variants, LX, EX, VX (4×2 and 4×4), in seven vibrant colours ‚Äď Urban Bronze, Sardinia Red, Pearl White, Pearl Champagne, Astern Black, Arctic White, Arctic Silver.

The Safari Storme will be available in Tata Motors’ 282 dealerships and 33 exclusive UV dealerships.

The Tata Safari Storme comes with a warranty of 3 years or 100,000kms, whichever is earlier, extendable upto 4 years or 150,000 kms.

Complete list of features are available on and at

About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,65,654 crores ($ 32.5 billion) in 2011-12. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.

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Mahindra unleashes the premium, stylish and powerful SsangYong REXTON on Indian roads

A perfect combination of indulgence, refinement, style and performance, the global SUV will be priced from Rs. 17.67 lac (RX5 version) to Rs 19.67 lac (RX7 version), ex showroom Mumbai


  • The much anticipated SsangYong¬†Rexton by Mahindra¬†makes its Indian debut in Mumbai,starting at an attractive price of Rs. 17.67 Lac for the RX5 version with manual transmission and Rs 19.67 Lac for the RX7 version with automatic transmission (ex showroom Mumbai*)
  • Rexton is a¬†Powerful, Plush and Premium SUV¬†with a host of class-leading¬†technology, comfort and safety features:
    • Luxury & Comfort:¬†Premium leather upholstery, 8-way electrically adjustable driver‚Äôs seat including lumbar support, flat-folding 2nd¬†and 3rd¬†row seats, automatic easy access function for driver, auto day and night Internal Rear View Mirror, dual tone beige and black interiors with¬† metal grain accents
    • Technology:¬†5-speed manual and 5-speed E-tronic automatic transmission, Touch screen 6-inch Infotainment System with GPS navigation, DVD, CD, MP3, FM, USB; Fully Automatic Climate Control system; Memory function with 3 driver presets for driver‚Äôs seat and ORVM, Electric sunroof with tilt/open function, Cruise control & Audio Controls on steering wheel; Rain sensors and Auto headlamps; Power-foldable and adjustable ORVMs with LED.
    • Performance: Internationally proven engine 2.7L, 2696 cc engine¬†which delivers 184 bhp power and 402Nm torque in the Automatic transmission. The Manual transmission variant delivers 162 bhp and 340 Nm Torque. Both variants offer superior offroading capabilities ‚Äď All wheel Drive or Torque on Demand (intelligent 4×4).
    • Safety:¬†Electronic Stability Program (ESP), 4 Airbags (front and side), Anti-lock Brake System, Hill Descent Control, Anti Slip regulation and Active Rollover Protection, Engine immobilizer
  • Available in 4 ¬†premium¬† colours ‚Äď Satin White, Moondust Silver, Volcano Black and Opulent Purple

October 17th, 2012, Mumbai: Mahindra & Mahindra Ltd. (M&M), a part of the US $ 15.4 billion Mahindra Group, today unveiled the much anticipated SsangYong Rexton, a luxurious, powerful and premium global SUV by Mahindra, at Mumbai. Designed and developed by SsangYong in Korea, this is the third generation Rexton, most suitable for the discerning Indian customer. Available at Mahindra dealerships in Delhi NCR and Mumbai from October 18th 2012, the SsangYong Rexton by Mahindra will retail at a price of Rs. 17.67 Lac, ex-showroom Mumbai* for the RX5 version with manual transmission and Rs. 19.67 Lac, ex-showroom Mumbai* for the RX7 version with automatic transmission.

The SsangYong Rexton is manufactured and assembled at Mahindra’s Chakan Plant near Pune by sourcing components from SsangYong Korea and from India.

Speaking on the launch,¬†Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd. & Chairman, SsangYong Motor Company,¬†said, ‚ÄúThe launch of the SsangYong Rexton by Mahindra ‚Äď the first premium product from our Ssangyong portfolio to be offered in India – is a proud moment in our automotive journey. For the Mahindra Group, the SsangYong Rexton represents our philosophy of ‚ÄėRise‚Äô in action as well as in thought, as it is an embodiment of a high end SUV offering for the discerning Indian consumer. It bears testimony, not only to the world class technologies that are now available across the group, but to the completion of a dream at Mahindra to straddle the entire product spectrum in the SUV segment with a diverse portfolio of offerings at distinctive price points and value.‚ÄĚ

Mr. Yoo-Il Lee, CEO, Ssangyong Motor Company¬†said, ‚ÄúFew global car makers can match the 4×4 heritage of SsangYong and Mahindra combined. Having produced rugged, robust, high quality off road models for decades, SsangYong knows what it takes to create global benchmarks. Our partnership with the Mahindra Group has now allowed us to explore joint product and technology development opportunities and synergise global operations and purchase. It is due to this reason that we have been able to offer products like the SsangYong Rexton by Mahindra with features that are not only aspirational, but best-in-class, encompassing the very latest in technological advances, safety features, luxury and comfort – all in one fabulous package‚ÄĚ.

Pravin Shah, Chief Executive – Automotive Division, Mahindra & Mahindra Ltd.¬†while speaking at the launch mentioned, ‚ÄúPost the launch of our first global SUV, the XUV500, SsangYong Rexton now comes in with the best in class features for the discerning Indian consumer. The Rexton has benefits such as aspirational styling, a product packed with technological advances, advanced safety features, comfort and conveniences, etc. Thus, the Rexton enhances our SUV product portfolio as we go up the price value ladder‚ÄĚ.

The SsangYong Rexton by Mahindra boasts of superior on and off-road driving performance, modern technologies and contemporary styling, and indulgent conveniences and comfort.

The face of modern refinement and sophistication…classy exteriors

It’s a powerful statement that you make when you step out of the Rexton. Right from the classy chrome grille to the projection headlamps configured to resemble the eyes of an eagle, the SsangYong Rexton is unmatched. Coupled with this, is its stainless steel beltline and chrome moulding which creates a well-balanced flow overall. The classy exteriors are showcased in the following elements:

  • Projector headlamps with L-shaped parking lights
  • Chrome radiator grills
  • LED tail lamps
  • Stylish ORVMs with LED turn indicators
  • 10-spoke alloy wheels

World Class Interiors…A Plush Cabin

Sit inside the SsangYong Rexton and you are transported into a different world altogether. Starting with the premium, dual tone, beige and black interiors complemented by metal grain accents and plush leather seats. This is coupled with Automatic Climate Controlensuring your drive is a breeze. In addition the elegant centre console, convenient center armrest and the AC vents and rear cup holders give the SsangYong Rexton’s interiors a world-class feel.

Technology that works like a charm

When you ride in the Rexton you have technology at your service all along the way. The driver’s seat not only adjusts itself electrically but also stores your preference in the memory. Just as it retains your setting of the outside rear view mirror. The navigation system comes preloaded with maps and the auto headlamps and rain sensing wipers function without having to be told. But what immediately catches your eye is the infotainment touch screen that supports all widely used audio and video formats. So sit back and enjoy the show. To summarize, the best of technology in the SsangYong Rexton includes:

  • Electrically adjustable driver‚Äôs seat
  • 3 memory presets for driver‚Äôs seat and ORVM
  • Class-leading Infotainment System
  • Rain sensing wipers
  • Auto headlamps

Unmatched Class leading performance

The Rexton gets its spirited personality from its refined engines. The model you choose will decide what sits under your Rexton‚Äôs hood. The RX5 Manual Transmission comes with a Torque on Demand system while the RX7 Automatic Transmission comes with an All Wheel Drive system. Needless to say, both models are internationally proven and boast of remarkable 4×4 capabilities.


The Ssangyong Rexton by Mahindra RX5 variant is powered by a state-of-the-art 2.7 litre RX270 XDi, diesel engine which delivers a power-packed 162 bhp with 340Nm torque. It boasts of a12.4 kms per litre mileage (ARAI certified) together with a 5-speed manual transmission as well as a Torque on Demand, an efficient and intelligent 4X4 system.


This variant is powered by the¬†2.7 litre RX270 XVT¬†engine which delivers¬†184 bhp with 402 NM torque.¬†The engine is meshed with 5 speed E-tronic automatictransmission, built with Mercedes Benz Technology‚ĄĘ. The RX7 delivers a top speed of¬†194 KMPH. Despite all this unadulterated power, the Rexton gives you mileage of¬†11.18 kms per litre (ARAI-certified).

All Wheel Drive (AWD)¬†‚Äď The AWD in the RX7 model distributes 60% of torque to the rear wheels and 40% to the front wheels at all times which provides quick starts and great overall responsiveness for improved driving safety under all road and weather conditions.


The SsangYong Rexton by Mahindra boasts a double wishbone front suspension with anti-roll bar up front and an independent five-link suspension in the rear with anti-roll bars for precise handing and the smoothest of rides.

Little features….make a big difference

The SsangYong Rexton treats you to a sumptuous spread of comforts that would make any hi-end saloon envious. It offers, amongst others, Cruise Control at the press of a lever located conveniently on the steering wheel. An Electric Sunroof to bask in the glory of the sun. The not-so-little things that tell you a lot about the Rexton. It’s crafted with the greatest care for people who truly appreciate excellence and simply love an indulgent drive!

Stay in control in all circumstances…Safety.

The Ssangyong Rexton by Mahindra comes equipped with multiple advanced active and passive safety systems. At the heart of the SsangYong Rexton is the Electronic Stability Program (ESP), which constantly monitors the movement and direction of the car and initiates remedial action as soon as it detects loss of control.

Hill Descent Control identifies steep inclines and engages itself to assist the vehicle down a steep slope with caution. That aside the SUV also has Anti Rollover Protection, which closely monitors a range of parameters and identifies potentially dangerous driving conditions that could lead to the vehicle rolling over. Well before the situation becomes threatening, it causes the ESP system to intervene and control the vehicle speed, thereby restoring stability.

Passengers will feel safe ensconced in the cocoon that is the cabin of the Ssangyong Rexton with multiple airbags (dual front and side airbags). As if that wasn’t enough, it also comes with side impact beams and thoughtfully located front and rear crumple zones. Additionally, the Rexton has an engine immobiliser and door ajar warning system as well.

Last but not least, the Ssangyong Rexton by Mahindra offers reassuring service support backed by Mahindra‚Äôs extensive service network, with a warranty of 2 years/100,000km and 24×7 road side assistance for one year. This ensures a hassle free ownership experience.

Photo Caption: (L) Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd. & Chairman, SsangYong Motor Company and (R) Mr. Yoo-Il Lee, CEO, Ssangyong Motor Company at the launch of the premium, stylish and powerful SsangYong REXTON in Mumbai

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.