Mahindra SsangYong Rexton and Tata Safari Storme to be launched in Indian cities in phased manner

Mahindra and Tata, both have launched a new SUV in India last week. Mahindra introduced their new brand SsangYong with the Rexton diesel SUV while…

Mahindra and Tata, both have launched a new SUV in India last week. Mahindra introduced their new brand SsangYong with the Rexton diesel SUV while Tata introduced the much awaited Safari in a refined avatar. Both these SUV’s will be launched in a phased manner in different Indian cities.

Mahindra have launched their new SsangYong Rexton SUV but will be adopting the same strategy as it did with the Mahindra XUV500. The new Rexton, the first Mahindra SsangYong offering in India will be launched in a phased manner with Mumbai and Delhi getting first preference. Besides causing excitement, Mahindra will also be able to manage demand and keep waiting periods to the minimum for this premium SUV, prices of which start from Rs.17.67 lakhs. Similarly Tata Safari Storme will also be introduced in various Indian cities. It was launched in Delhi last week with a base price of Rs 9.95 lakhs.

After being launched in Mumbai and Delhi, Mahindra will slowly make their new Rexton available in other cities through their Mahindra dealerships. Rexton is being imported into India in a CKD state and assembled from the company plant situated in Chakan near Pune. Launching in a phased manner will ease pressure on the Chakan plant while it will also give the company some time to prepare dealerships accordingly. The SsangYong brand is new in the country and sales and service networks need to be planned systematically.

SsangYong Rexton will possess a 2.7 liter inline five cylinder diesel engine which will be offered in a 162 bhp and 184 bhp in RX-5 and RX-7 variants both mated either to a five speed manual gearbox or a five speed automatic gearbox. Mahindra Ssangyong will also launch the Korando compact SUV in India, which is expected to hit markets by mid 2013.