Maruti Suzuki sales decline in April, Celerio offers respite

Maruti Suzuki India sales during the month of April 2014 saw a decline of 12%. The country’s largest automaker sold 79,119 units in domestic markets during the past month, a dip of 12% over total domestic sales of 90,523 units in the same month of 2013.

Maruti Suzuki sales decline in April, Celerio offers respiteSales of Maruti 800, A Star, Alto and WagonR were not as per expectations, while sales of Maruti Suzuki DZire also saw a steep fall of 17% to 16,008 units. While total sales were weak with just 86,196 units sold in April 2014 as against 97,302 units sold in April 2013, exports of the company grew marginally by 4.4% to 7,077 units from 6,779 units in April 2013.

Sales of Alto, A-Star and Wagon R dipped by 25.4% to 26,043 units in April 2014 as against 34,927 units in April 2013 while sales of DZire sedan declined 17.7% during the past month.

These weak sales indicated a continuing dismal picture in the Indian passenger market scenario, a situation that has been continuing since the start of 2013. This scene is due to continuous inflation, higher borrowing costs and lower buyer sentiments. Even cut in excise duties in February failed to bring more buyers into company showrooms.

The only silver lining to Maruti Suzuki’s cloud of lower sales was that of Celerio besides Swift, Estilo and Ritz. The company noted increased sales of these models to the tune of 10% with the recently launched Celerio even commanding an extended waiting period. Maruti Suzuki continues to offer attractive discounts in a bid to steer buyers back into showrooms with the company offering an average discount of INR 17,500 across models.