Mercedes-Benz’ Centre of Excellence for exclusive customers
At the Pune plant of Mercedes-Benz India, they opened a new section today, called Centre of Excellence. Dedicated to their exclusive customers, this new section features a helipad, a guided plant tour, and latest Mercedes-AMG cars on display.
Featuring a unique customer experience, Centre of Excellence if made specially for their high-end AMG car buyers. On display will be the latest AMG cars in India, which include recently launched SLK 55 AMG, E 63 AMG, G 63 AMG and SLS AMG. They will also have the SLK Class and CLS Class on display. Apart from this, they have also opened a new helipad at the plant which will give their VIP customers an easy access.
Matthias Lührs, Chairman of the Board of Management, Mercedes-Benz India and Vice-President -Global Sales, Mercedes-Benz said “We are delighted to inaugurate the ‘Centre of Excellence’ in India. This one of its kind experience for our customers will ensure that they live our complete brand experience and are able to personalize our specialty cars to suit their tastes and preferences.”
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Our customers love to experience our brand closely and personalize it with their style. At Mercedes-Benz we are driven by passion and it has been our untiring endeavor to create newer benchmarks in modern luxury for our customers. Our efforts towards creating customer fascination and addressing increasing customer differentiation for the brand has resulted in the creation of many industry best practices and infrastructure. ‘Centre of Excellence’ is one of them. It’s designed to provide an unique and immersive luxury experience of the Mercedes-Benz dream cars portfolio to our esteemed customers who value our brand promise – The Best or Nothing.”
Eberhard Kern further added, “2013 has been the ‘Year of Offensive’ for Mercedes-Benz India and we are pleased with the numerous fascinating experiences we have created for our customers this year. Our product offensive, network spread, financial programmes and after-sales offerings have created excitement for our customers and also added immense value. The increased customer confidence and traction amidst difficult market challenges, reiterates the fact that we continue to remain a fundamentally strong brand which is trusted and valued by customers and brand enthusiasts across markets.”
Customers will not just be able to experience their favourite cars, but also personalize it with their style using the ‘iConfigurator’. The ‘iConfigurator’ empowers customers to preview the entire range of Mercedes-Benz and AMG car portfolio digitally and experience the look and feel of the exterior paints, upholstery and alloy wheels.