Mercedes-Benz India 2014 Q1 27% sales growth, ’tis the Year of Excellence
Mercedes-Benz India reported 2014 Q1 sales of 2554 units. This equates to 27% sales growth when compared with 2009 units sold over the corresponding period of 2013 January-March 2013.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “Our success and robust growth of 27% in the first quarter of 2014 amidst challenging market dynamics is a clear indicator that our customers have appreciated our ‘Year of Excellence’ strategy, which offers them excellence in products, network, aftersales and unique brand experiences. We will continue to create new benchmarks in modern luxury to drive sustainable growth for the ‘Three Pointed Star’ in India.
“Mercedes-Benz India witnessed a surging demand for the new S-Class, ML-Class and GL-Class, all of which are currently waitlisted, even after producing them locally. Additionally, our New Generation Cars portfolio comprising the A-Class and B-Class continues to witness significant demand as India embraces “compact luxury”. Our volume drivers continue to be the C-Class and the new E –Class as they continue to enjoy customer preference in the luxury sedan segment” Mr Kern further added.