There are many admirers of Mercedes Brand in India especially among the youth in the country. Mercedes Benz was ranked as the No.1 Auto Brand in Economic Times Brand Equity, taking into account opinions of 15-24 year olds, in the Indian metros of Bangalore, Kolkata, Delhi and Mumbai. The company was also ranked No.9 Most Exciting Brand across all categories.
‘Most Exciting Brands’ is being conducted by Brand Equity and Nielsen on an annual basis. The survey draws attention to brands which are most favorable among the youth who are a difficult lot to please and hence their views on most exciting brands are considered for the survey.
Mercedes Benz has come a long way ever since 1886. It is the most aspiring brand among the younger generation in the country due to its enchanting line up of models currently present in India. The company looks ahead in 2013 to continue exciting the target group with their Three Pointed Star wonders.