New Mercedes Benz B Class ‘The Invisible Drive’ gets attention on streets: F-CELL fuel cell drive system 0.0 emissions TV advert
Something whispered will create more awareness and something concealed will gather more inquisitiveness in the minds of people. In the same way the concealed Mercedes…
Well these people will just have to wait till the car is officially launched but the company did give out a few hints of what one can expect from their new B Class. For starters, it will possess F-Cell technology meaning that it has zero emissions. It was covered on one side by an LED based screen that followed the shape of the vehicle giving onlookers somewhat of an idea of the shape of the car.
It had Canon EOS 5D Mark II cameras attached to its other side which caused it to display all that the cameras were recording and play it back much to onlooker’s amusement. Mercedes further pointed out how the F-Cell hydrogen fuel cell powered car would be invisible to the environment meaning that it will produce only water vapor and heat for emissions.
With “The Invisible Drive” campaign, Mercedes-Benz won a Grand Prix this year at the “Cannes Lion International Advertising Festival” in the “Outdoor” category.
Mercedes-Benz sent a B-Class throughout Germany as an “invisible” vehicle to demonstrate the Mercedes-Benz F-CELL fuel cell drive system. 0.0 emissions — Invisible to the environment.