Nissan Micra based Venucia R30 for China as cheaper alternative

Nissan Micra based Venucia R30 supermini made debut at 2014 Beijing Motor Show just recently. This is the fourth production model of Venucia, on the same platform as Nissan March (manufactured by Dongfeng-Nissan JV in China) or Nissan Micra (as known in Europe and India).

nissan micra based chinese car 4 front exteriorVenucia is a sub-brand of Dongfeng Nissan in China offering affordable cars to commuters in China. According to company’s press release, Venucia R30 will be powered by a 1.2 litre 3 cylinder petrol engine called Nissan ‘HR12DE’ that churns our 79hp and coupled to a five speed manual gearbox. The company says R30 will deliver segment competitive fuel economy.

The R30 features new headlamps, fresh nose job, new alloy wheels, new badges and comes in brown as well. Expected to start selling in China by September this year, it will come with a much affordable price tag of 50,000 yuan (around INR 4,87,062) for the entry level model, to compete with Chery QQ compact hatchback that is popular there. Whereas, the Dongfeng Nissan March comes with 1.5 litre 4 cylinder gasoline mill producing 107hp and priced between 69,900 yuan (around INR 6,82,258) and 92,900 yuan (around INR 9,06,749).

Ren Yong, Deputy Managing Director of Dongfeng Nissan said,“Very competitively priced, R30 is the perfect entry car for Chinese consumers. I believe many Chinese consumers will choose R30 as their first car in the continuing motorization of China.”

Venucia sold about 100,000 cars in 2013 and hopes to sell 50 percent more this year with new models like said R30 and Nissan Leaf based new Venucia e30 from coming September.

Images via PC Auto

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