Nissan India Oct 2012 sales decline by 38%: Micra Promo for Rs 22,000 premium

Nissan India registered a decline in car sales for October 2012 by as much as 38%. Upheavals in the Indian auto sector following tough market…

Nissan India registered a decline in car sales for October 2012 by as much as 38%. Upheavals in the Indian auto sector following tough market conditions, Nissan India car sales have suffered in the last month. Taking the period April to October 2012 into account, the company recorded cumulative sales of 23,642 units as against 12,570 units in the corresponding period of the previous year.

Most sales were seen in the Micra hatchback and Sunny sedan as was seen with X-TRAIL, Teana and the 370Z sports car. Bookings for the recently launched Evalia are also coming in as the company looks ahead at increased sales during the upcoming festive season. A special festive offer is being initiated to entice customers into showrooms wherein customers stand a chance to get refunds on purchases and winning 500 gms of gold.

In September, Nissan also launched their special edition Micra PRIMO along with brand ambassador Ranbir Kapoor. This limited edition model is seen with LED lighting with ORVM mirrors, remote controls for rear view mirrors, rear parking sensors with indicators and Double DIN premium audio system with USB port. The model is priced at Rs.22,000 over the standard Micra and is available in four petrol variants and two diesel variants. True to Nissan style, the company is also offering round the clock assistance, extended warranty and roadside assistance on all their products.

On the other side of the coin, Nissan has also declared that from 1st November 2012 prices of Nissan Micra and Nissan Sunny will be increased following higher material costs and increases cost of transportation due to rising fuel prices. For more information, scroll down.

Auto News Release

Nissan’s YTD Sales Up By 88%

New Delhi/ Chennai/Mumbai, November 1, 2012: Nissan announced that it registered a year-to-date sales growth of 88% per cent with a cumulative number of 23642 units from April to October this year compared with the 12570 units it sold in the same period in 2011. The domestic sales for the month of October are 1862 units.

The locally produced hatchback Micra and spacious Sunny sedan contributed largely to the sales, while the X-TRAIL lifestyle SUV, Teana premium sedan and iconic 370Z sports car comprised the remaining sales. Orders are also underway for Nissan’s third home-grown model, the all-new urban-class utility vehicle Evalia.

Mr. Nitish Tipnis, Director-Marketing & Sales, Hover Automotive India (HAI), Nissan’s sole and exclusive distributor in India, said, “Our overall sales volume trend is extremely encouraging and we anticipate increased demand following our recently launched festive offers where in customer has a weekly opportunity to get refund on the purchase and winning 500 gms of gold.”

Commenting on the performance, Mr. Takayuki Ishida, Nissan Motor India Pvt. Ltd said, “Nissan remains very well-placed for another successful year in India based on the strength of our products and continuing expansion of the business.”

Last month, Nissan announced the launch of the special edition Micra ‘PRIMO’. The limited edition Micra PRIMO marks two years of successful association with the celebrity brand ambassador Ranbir Kapoor by offering a range of stylish features, including:-

• Aesthetic LED lights with ORVM mirrors
• Remote controlled outside rear view mirrors
• Elegant ‘PRIMO’ body decals on a pearl white body color
• Rear parking sensors with indicators
• Double-DIN premium audio system with USB port

The Primo is priced at around Rs 22,000 higher than the standard Micra and is available across four model variants XL, XV petrol and XV, XV premium diesel variants.

As part of its commitment to offer top level after-sales support, Nissan also provides customers with round-the-clock assistance and a portfolio of customer care and service schemes including Extended Warranty and Roadside Assistance for all its products.

About Nissan Motor India Pvt. Ltd.

Nissan Motor India Private Ltd. (NMIPL) is a 100% subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across hatchback, sports, SUV and sedan segments in India. Nissan together with its global Alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan has appointed Hover Automotive India Pvt. Ltd. as a sole distributor for India to handle sales and marketing, dealer development, customer relationship management and after sales. NMIPL registered sales over 33,000 units in FY 2011. For more information, visit

About Hover Automotive India

Hover Automotive India (HAI) is the national sales company (NSC) of Nissan Motor Co. Ltd (NML), Japan acting as the sole and exclusive distributor for managing the marketing, sales, after-sales service, training & dealer development functions for the entire territory of India. HAI functions as an independent company to accelerate the sales and build customer touch points across India for the Nissan brand of vehicles.

HAI was formed by three global entrepreneurs. Mr.Moez Mangalji, proprietor of global hospitality chain Westmont Group, Mr. G.M. Singh, founder and Chairman of the Mumbai based GMS group and Mr. Kevin Whalen, founding member of the US based fortune 500 company ‘Group One Automotive.’ Together, these eminent entrepreneurs form HAI’s board of directors and bring with them world class expertise of aligning with global brands to deliver unmatched speed to market and unparalleled customer service. For more details visit: