The app allows users to get an in depth understanding of what exactly these celebrities and crew members had to contend with while tacking these varied and challenging terrains. Played on the company’s Facebook page puts all participants through the motions of navigating vehicles across two difficult terrains with an aim to reach their destinations while at the same time scoring the maximum points.
Two Top scorers in this game will go on to represent India in the ultimate driving championships to be held in South Africa later this year where they will compete with other winners from across the globe. The winner of this round will go on to be declared as ‘Shell Helix Driven to Extremes World Champion’. The game is a test of skill, accuracy and vehicle control while obstacle courses will need to be tackled while experts and driving instructors will be offering detailed instructions to gamers.
Mansi Madan Tripathy, CMO, Shell Lubricants India is of the opinion that connecting with end consumers is very important for any brand. “At the heart of all marketing activities is to engage, bond and form lasting relationships with our end consumer. Our Driven to Extremes TV programme has been very popular amongst our consumers and it is great that we can offer them the chance to experience the extremes for themselves, through a unique gaming experience. Shell has always strived to offer innovative campaigns to its customers. The ‘Can you handle the extreme’ Facebook game is yet another initiative from our stable which puts across in a fun and engaging way, the importance of oil selection to optimize the vehicle performance in difficult conditions”.