Ssangyong Motor’s global sales record 13,232 units in March 2014
Ssangyong Motor (CEO Lee Yoo-il; www.smotor.com), part of the Mahindra Group, today announced that the company sold a total of 13,232 units in March 2014 – 5,850 units in domestic sales and 7,382 in exports, including CKD kits.
Its sales in March increased by 23% year-on-year and 17.3% on an accumulated basis, backed by continuous increase in exports after the launch of the New Korando C and continuous sales growth in the domestic market, which was the highest among all automakers.
In particular, the company saw an increase in sales for three consecutive months this year, recovering monthly sales of 13,000 units since last December (at 13,271 units).
Its domestic sales rose 18.8% compared to the same month last year and cumulative sales grew 26.4%. It was attributed to a sales growth of over 30% in the Korando Sports and the Rexton W as well as sales uptrend in the New Korando C.
The company’s exports rose 26.5% year-on-year and 10.6% on an accumulated basis driven by a sales growth of the New Korando C in main markets including China and Europe, exceeding 7,000 units in four months since last November (at 7,552 units).
In the European market, the sales recovery is expected since the company saw a 68.5% increase in sales from 2,357 units to 3,971 units year-on-year in the first quarter, backed by the popularity of the New Korando C.
In the Chinese market, Ssangyong witnessed a substantial sales increase from 92 units to 4,320 units compared to the same period in the first quarter, after the launch of the New Korando C followed by the New Acyton. The company expects that China will be leading export market in the future given the current trend.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “We have been posting a sales uptrend for the third straight month this year thanks to the strong sales of the Korando family brand,” adding, “We will further expand our sales by exploring new markets and carrying out aggressive marketing strategies, based on the positive response to main models in the global market.”