Tata Motors enters Algeria with Indica, Vista, Indigo and Manza

Tata Motors marks its entry into Algeria with a host of products in the passenger segment. The company has appointed SPA Elsecom for distribution and marketing of passenger vehicles in the country and will introduce the Tata Indica and Vista along with Indigo and Manza in the hatchback and sedan range respectively.

 Tata Motors enters Algeria (1)With the new Tata Motors range of hatchbacks and sedans on show at the company dealerships in Algeria, Tata Motors expects to tap buyers in this new market while along with the company’s HorizonNext strategy offer customers in the region the best of vehicle experience and sound after sales support.

Tata Motors along with local partners SPA Elsecom are in the process of appointing dealers in Algeria and Oran with plans of setting up 10 sales and service bases in the region by end of 2014. Tata Motors which ventured overseas in 1961 has a presence in a host of countries across Europe besides in Latin America, Africa, Russia, Middle East, Asia and have only recently established its presence in Australia.

Algeria was targeted as the company’s focus market where in the range of vehicles will be offered equipped with state of the art customer conveniences to offer best in class experience. Each Tata Motors model offered in Algeria will receive a number of added safety features to include ABS, dual air bags.

Tata Manza and Vista will be presented in Algeria with 5 years warranty/100,000kms besides 24 hours parts guarantee and 5 year free roadside assistance.