Tata Motors launches Prima LX range of cargo trucks

Tata Motors last week launched 10 new Heavy Commercial Vehicles from its Prima LX range, as a significant step towards ushering in a new era in the Indian trucking landscape. Launching six new heavy trucks in the haulage segment and four in the construction segment, the Prima LX range is a combination of economy and performance and sets the new benchmark in styling and features from Tata Motors medium & heavy commercial vehicle stable.

Speaking on the occasion, Mr. Ravi Pisharody, Executive Director – Commercial Vehicles, Tata Motors, said, “We revolutionized the Indian trucking landscape with the launch of brand Prima in 2008. As a commitment towards intense product focus, a key pillar of our HORIZONEXT strategy, we have leveraged our deep customer insights to take the strengths of the Prima mainstream. The Prima LX range is one such instance of a world-class offering adapted for Indian conditions, redefining customer experience with enhanced technologies, built to global standards with an ideal blend of technology and economy. The new Prima LX trucks being launched today are geared to help customers meet a challenging market environment, allowing transporters to upgrade to a more modern trucking systems.”

Tata Prima LX trucksTata Motors launched six new models of the Prima LX in the cargo segment – Prima LX 4928.S SRT, Prima LX 4928.S HRT, Prima LX 4028.S SR, Prima LX 4028.S HR, Prima LX 2523.T and Prima LX 3123.T. In tippers, Tata Motors launched four new models – Prima LX 2523.K, Prima LX 2528.K, Prima LX 3123.K and Prima LX 3128.K, all of which have different combinations of drivelines and load bodies, deployed across all possible applications.

In an effort to bring ‘The way the world trucks’ to India, Tata Motors conceived the Tata Prima in 2008. A combination of power, world-class performance, fuel efficiency, superior technology and safety, the Tata Prima has been built with technical inputs from across the world – an Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the ‘World’ truck. Tata Motors is expanding its range of Prima LX trucks to make the comfort, performance and reliability associated with the Prima brand available to a larger customer base. The Prima LX range is a result of customer feedback combined with evolving Indian operating conditions and Tata Motors’ efforts to One Step Ahead, combined with evolving Indian operating conditions, thereby enhancing the Prima portfolio and giving customers a wider choice in terms of a modern truck.

Tata Motors Prima LX trucks  (1)Mr. R. Ramakrishnan – Senior Vice President, (Commercial), Commercial Vehicle Business Unit, Tata Motors Ltd. said, “Each of these Prima trucks launched today, have been designed as per customer and driver requirements, with best-in-class design, performance, cabin comfort, safety and best-in-class TCO (Total cost of ownership), with strict adherence to emission norms. These trucks will be backed by Tata Motors “Power of 5” special offerings that will help customers maximise the features of these new trucks to the optimum and further our dominance in the Indian market “.

Tata Motors Prima LX range of cargo trucks

The Prima LX 4928.S, for the first time, combines the power, driveability, reliability and performance of the Prima 49 Tonne prime mover with the total ownership costs of a conventional vehicle. The vehicle comes with the high performance 267 hp Cummins ISBe 6.7 engine, Tata G1150 9-Speed gearbox, world-class Prima cabin with optional AC, mechanically suspended seats etc. The Prima LX 4928.S is offered in both single reduction tandem axles (SRT) or hub reduction tandem axles (HRT) options. While the SRT variant is designed for performance sensitive customers wanting high turnaround times combined for rated load and highway applications, the HRT variant is designed to cater to customers with high torque requirements combined with the requirement for higher ground clearance.

Tata Motors Prima LX trucks  (3)The Prima LX 4028.S brings the power, performance and features, including the optional AC, of the Prima LX 4928.S to the 40 tonne prime mover segment, while optimizing the total ownership costs for this segment. This product also comes with the option of SR (single reduction) and HR (Hub reduction) axles. The SR option is meant for performance and time sensitive customers plying mostly on highway and rated load applications, whereas the HR option is ideal for customers requiring high wheel torque as well as higher ground clearance.

The Prima LX 2523.T and Prima LX 3123.T are the first products to extend the Prima DNA into the multi-axle trucks category. These vehicles are the first multi-axle trucks in India to get the world class Prima LX cabin and all its features including the 4-point suspension, mechanically suspended seats, optional AC and wide bunks. The Prima cabin being the widest cabin available on multi-axle trucks in India, will give the driver benchmark levels of visibility, safety and driving comfort.

The Prima LX 2523.T is a three axle truck with a GVW of 25 tonnes, and the Prima LX 3123.T is a four axle truck with a GVW of 31 tonnes with twin steerable axles. Both come with a high performance Cummins ISBe 5.9 common rail engine generating 230 hp. This engine is derived from India’s most popular CV engine, the Cummins 6BT, sharing the platforms and most components. Thus combining the trust and reliability with new age technology and performance.

Both models use Eaton’s ES-9106A DD gearboxes providing familiarity and reliability to the customers. The driveline upgrade also includes the heavy duty Tata RA 110 rear axle for high performance and reliability.