Tata Nano is set to undergo a transformation which will aim to enhance overall potential of the vehicle. Plant transfers, insufficient marketing strategies and lack of a dense dealership network were some of the factors responsible for loss of momentum for the ‘people’s car’, said Mr Ratan Tata, the 74 year old Chairman of Tata Motors.
Taking into consideration that the Nano was launched about 4 years ago, Ratan Tata said that it was imperative for the company to refresh its image in the market so as to attract new customers. Failure in Singur, West Bengal caused a delay in the production of the vehicle which led to disappointments among many people.
Even though the Nano experience a few hectic months since its launch, the vehicle has been received enthusiastically by many individuals. Since its launch there have been 2.2 lakh Nano sold pan India. Apart from national sales, the Nano has also been exported to countries like Sri Lanka and Nepal respectively. Through this process of refreshing the image of the Nano, Tata Motors hopes to attract rural customers by installing an exclusive dealership network for this purpose.