Tata Zest compact sedan India launch today
Tata Zest, the company’s second product in compact sedan segment will lunch in a few hours. Online booking for Zest opened last month at advance payment of Rs. 21,000.
Customers will not only get to check out Zest compact sedan at nationwide dealership outlets, but also a whole new customer centric experience there. Old staffers and new recruits are trained to walk potential buyers through all new design and segment first features of Zest with HP tablet in their hands. Gadget based dealership management also helps logging test drive quickly.
Walk-in customers will get to see India’s first F1 driver Narain Karthikeyan explain the features of Zest, especially the new 1.2 litre Revotron petrol engine via holographic station. Tata also promises improved service quality and customer satisfaction. Dealerships will use HP tablet to create job card for cars that come in for servicing, thereby saving time without having to pass on the card and also eradicating the risk of loosing it. Customers can be updated on service progress of their vehicle at the waiting lounge without having to interrupt service technician at their bay.
A whole lot of renovation is promised by Tata Motors as a step to becoming a better trusted brand and to regain lost market share in India. Tata Zest has significant improvement in overall build quality. Feature list is very compelling, especially the touch screen music system from Harman. Tata has wired in all and more than a customer would expect in a compact sedan. It all comes down to price; whether the company will demand more for what they are providing or will pricing be close and competitive to its rivals like Maruti Swift DZire, Hyundai Xcent and Honda Amaze. Lets find out in a few hours.