UNIVEG and Mahindra ShubhLabh Services JV

Mahindra ShubhLabh Services Ltd today signed a JV agreement with Belgium based Euro 3.2 billion Fresh Produce company, UNIVEG. Mahindra ShubhLabh Services Ltd (MSSL) and UNIVEG hold 60 and 40% equity respectively. The JV focuses on developing fresh fruit supply chain to meets both the domestic and international market needs. Other than grapes, the JV will focus on select key fruits.

UNIVEG and Mahindra ShubhLabh Services JVDr. Pawan Goenka, Executive Director and President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra said, “In line with our vision of delivering Farm Tech Prosperity, Mahindra ShubhLabh was set up to help farmers increase their productivity and enable them to obtain greater value for their produce. It is a matter of pride for us that we have today signed this JV with a global leader in fresh produce.”

He added, “This JV will enable both companies to leverage each other’s strengths thereby providing a win-win for farmers and end consumers alike. Going forward, we plan to strengthen our partnership by further improving the fresh produce supply chain through various interventions and investments across India.”

Mr. Hein Deprez, Executive Chairman & Major Shareholder, UNIVEG Group mentioned, “We consider this association the right mix of market presence and farmer connect. Mahindra’s reach, together with our proven technical expertise across 6 continents and 32 distribution centers in Europe will be beneficial for all stakeholders”.

Mr. Francis Kint – Global CEO, UNIVEG Group, Mr. Ashok Sharma, Chief Executive, Agri & Allied Business, Mahindra & Mahindra Ltd, and Mr. Vikram Puri, CEO, Mahindra ShubhLabh Services Ltd., were also present for the signing ceremony.