Volvo Car UK celebrates 100,000 Facebook Page Likes
Volvo car UK commissioned a bespoke creation that uses comments crowdsourced from its Facebook page, and will be a competition prize for one lucky fan to win. Illustrator Matt Johnstone worked with 100 of the comments received to create 100 reasons to love Volvo.
â€śI was thrilled to work with Volvo on this project, and the live aspect and filming added to the excitement,â€ť said Matt.
â€śIt was an enjoyable experience working at Volvoâ€™s UK office developing drawings for 100 illustrations into a large piece of artwork. I intended to create an illustration in which people can really study all the different ideas and explore the details on close inspection â€“ and hopefully there is a sense of playfulness too.â€ť
Working in collaboration with Volvo Car UKâ€™s social media agency, Mindshare, Matt created his illustration at Volvo Car UKâ€™s headquarters in Maidenhead, with the whole process filmed live.
Kylee Rush, Brand Manager at Volvo Car UK, said: â€śOur 100,000 Facebook fans are often telling us about special memories they have of their cars and why the Volvo brand is uniquely personal to them. Weâ€™re really proud to reach this milestone of 100,000 Facebook page likes and wanted to thank our fans for their passion and loyalty.
â€śThis artwork reflects the rich history of Volvo, its vehicles and its owners, making use of Matt Johnstoneâ€™s distinctively fun and quirky style of illustration to really bring it to life in a way that makes our fans feel part of it.â€ť