Kia has been given 2 digital awards for ‘Best Manufacturer Digital Initiative’ and ‘Digital Initiative of the Year’ at the 2014 AM Awards ceremony at the International Convention Centre in Birmingham.
The awards recognise Kia’s customer review work in association with Reevoo. Kia has published over 10,000 unfiltered, independently-verified reviews by Reevoo on their UK website managed by e3 media since April 2012. The reviews are part of their fully integrated marketing campaign that takes its inspiration from these reviews, and highlights real customer comments and thoughts about Kia cars.
John Bache, Head of Customer Communications at Kia Motors said, “These two awards are a positive indication that taking the bold step two years ago of publishing honest customer reviews online has paid off and it’s great recognition for the entire marketing team.”
Jonathan Callcut CEO of Reevoo commented” This award is well deserved – Kia has always been ahead of the game when it comes to leveraging the content we collect from its customers. This award is a testament to Kia’s forward thinking vision, and an exciting reminder of the possibilities of collecting honest, customer feedback.”
At the AM Awards, Bolton Kia was shortlisted for the ‘Best Dealership’ Award having recorded 9% growth in sales in 2013, 19% in retail sales, and total sales in the last five years up 170% to 2012.