2013 Range Rover Evoque Pure entry level debuts at $41,995

Land Rover has announced a new entry level model for the new 2013 Range Rover Evoque. The model will feature below the Pure Plus and is named Evoque Pure. It will be available at a price of $41,995, inclusive of $850 destination charges, while the top of the line model is priced at $52,595. This is a good $2,000 less than the base 2012 Range Rover Evoque base variant, Pure Plus which is available at $43,995.

Evoque Pure interiors are seen in new upholstery of leather and Dinamica synthetic suede and possesses an aluminum alloy roof instead of its panoramic glass roof seen on standard Evoque models. Evoque Pure is available in a choice of two options – Pure 5 Door and Pure Plus Coupe. Both these models are fitted with a 2.0 liter 1-4 cylinder 240hp engine offering 18 mph in city limits and 28 mpg on the highway.

The vehicle is available with Range Rover Park Assist which requires just 1.2 times the length of the vehicle for automated parallel park. Off-Road Navigation 3 is added making it easier to find the way in unmapped territory as it provided contour lines, altitude, trace lines, waypoints and compass functions along with longitude and latitude.

Nothing has been said about this entry level model’s entry into the Indian auto industry. The current entry level Evowue variant in India costs Rs 47.6 lakhs (ex-showroom, New Delhi).

For more information, scroll down.

Auto News Release


US Models and MSRP:
Range Rover Evoque (Five-Door)
Pure $41,995 (NEW MODEL)
Pure Plus $43,995
Pure Premium $48,195
Dynamic $51,695
Prestige $52,595

Range Rover Evoque Coupe
Pure Plus $44,995
Pure Premium $49,595
Dynamic $53,095
Price includes destination and delivery

What’s New:
• Introduced for 2012, the all-new Range Rover Evoque has earned over 120 international awards in its first year
• Model line adds a more accessible “Pure” five-door model for 2013, starting at an MSRP of $41,9951; new variant features an aluminum alloy roof in place of the panoramic laminated glass roof standard on other Range Rover Evoque models, and an interior trimmed in leather and Dinamica® synthetic suede
• New Park Assist feature is an automated parking system
• Off-road navigation feature added to vehicles with navigation
• Revised front grill design includes the black Land Rover logo
• Contrast roof color can be selected as a stand-alone option on all models
• New wheel finish on the Prestige model

At A Glance:
• The lightest and most fuel-efficient Range Rover ever produced
• Choice of coupe and five-door models
• Five passenger seating
• 240 hp turbocharged, direct injected 2-liter 4-cylinder engine and a 6-speed automatic transmission
• 28 MPG EPA highway and 20 MPG EPA city fuel economy (23 combined)
• Full-time intelligent all-wheel drive with electronically-controlled Haldex® center coupling
• All-weather, multi-terrain capability with Terrain Response®, which features a driver selectable programs to suit terrain conditions
• Suspension configured for dynamic and agile handling across varied terrain, available with Adaptive Dynamics featuring MagneRide™ magneto-rheological damper technology
• Three models, each with a unique design theme
• Innovative Range Rover technologies, including an 8-inch (203mm) touch-screen display and an optional 360 degree Surround Camera System

The Range Rover Evoque was launched to critical acclaim in the 2012 model year. Earning over 120 international awards in its first year, the Range Rover Evoque has been a major success for Land Rover. The Land Rover factory at Halewood has been operating on a three-shift, 24-hour day schedule to meet demand in 160 global markets.

The smallest Range Rover model ever, the Range Rover Evoque stays true to the core brand values by providing premium levels of craftsmanship, luxury, performance and multi-terrain capability. Available in five-door and coupe versions, the Range Rover Evoque provides generous interior legroom and headroom, a very practical trunk, plus highly capable off-road geometry and ground clearance. At 171-inches long, the Range Rover Evoque is 17-inches shorter than the Range Rover Sport, and with its dramatic roofline, sits about seven-inches lower. The slightly taller five-door Range Rover Evoque model stands about six inches lower than the Range Rover Sport.

All Range Rover Evoque models are powered by a 2-liter, 240-horsepower direct-injected turbocharged 4-cylinder engine, which is teamed to a 6-speed automatic transmission and a full-time, intelligent four-wheel drive system. New efficiency technologies, lightweight materials and environmentally conscious design combine to make the Range Rover Evoque the most fuel-efficient Range Rover model, achieving an EPA-rated 28 MPG on the highway and 20 MPG city.4

“Many prospective buyers are customers who have not considered Land Rover before, and yet are excited by the unique design, premium technologies and compact size that the Range Rover Evoque offers,” said Land Rover’s Global Brand Director, John Edwards.


New Pure Model
New for 2013 is the availability of a more accessible Range Rover Evoque Pure model, starting at an MSRP of $41,995.1 This new model features an aluminum alloy roof in place of the panoramic laminated glass roof standard on other Range Rover Evoque models, and includes a new upholstery combination of genuine leather and Dinamica synthetic suede.

Range Rover Park Assist
The new optional Range Rover Park Assist helps make parallel parking easier. When driving past parking spaces, the driver selects Park Assist and then selects the side of the road by using the turn signal. The system will analyze the position and size of the space, and if it is deemed suitable (it only needs to be 1.2 times the length of the Range Rover Evoque), the wording “Space Found” appears on the display screen.

The system will request that the driver stop the car and follow the on-screen commands. Park Assist will handle all steering actions, while the driver manages transmission selection, the accelerator and brake pedal. The parking sensors send the necessary information to the driver in order to select a forward gear when required to achieve the ideal parking position. Park Assist will deactivate if the driver handles the steering wheel during a parking maneuver.

Off-Road Navigation3
To aid in exploring unmapped areas, Land Rover Off-Road navigation has been added to the Range Rover Evoque for 2013. This system provides key off-road information, such as topographic contour lines, latitude, longitude, altitude, trace, waypoint, and compass functions.


Exterior Design
The Range Rover Evoque exterior features interpretations of classic Range Rover design cues, including the signature clamshell hood, the “floating” roof and the solid “wheels pushed to the corners” stance. The Range Rover Evoque features a dynamic profile with its rising beltline, a muscular shoulder running the length of the vehicle and a distinctive taper to the “floating” roofline. The sculpted corners reduce the car’s visual overhangs front and rear. The Range Rover Evoque is available with xenon headlamps that use a signature Range Rover design created by innovative LED light-blade technology.

Interior Design
The Range Rover Evoque interior applies the strong, clean architecture and quality materials of a traditional Range Rover in a decidedly sporty design. The center console flows with the elegant lines of the instrument panel, and the design provides a useful storage area beneath the sloping console. The console itself is an open structure that echoes the model’s themes of lightness and efficiency.

When the Range Rover Evoque ignition is started, the interior displays and ambient lighting come to life with a precisely choreographed start-up sequence. The solid aluminum rotary shifter completes the “greeting” as it rises silently from the console.

The Range Rover Evoque Pure model features an aluminum alloy roof, while all others come standard with a panoramic laminated glass roof. The panoramic roof enhances the feeling of space in both the coupe and five-door, providing an uninterrupted view for all occupants. LED ambient lighting provides cabin illumination at night, with driver-selectable colors. When the optional Dynamic Mode is selected, a sporting red color fills the interior.


Two Body Styles
The Range Rover Evoque is available as a coupe model and a five-door. Both are identical in overall length and width, while the five-door has a 1.18-inch higher rear roofline. The interior offers generous accommodations for passengers and luggage, while retaining the core elements of the classic Range Rover Command Driving Position. Generous headroom compares favorably to traditional sport sedans. Both body styles provide standard seating for five. Rear seat occupants in the five-door model also benefit from about 2-inches of additional shoulder room over the coupe. The coupe exclusively offers a four-seat package that uses individual rear seats.

Space and Versatility
The Range Rover Evoque offers a wide, deep cargo area. The 60/40 split folding rear seat adds versatility. With the rear seats folded, the five-door offers 51 cu.-ft. of cargo space, the coupe slightly less at 47.6 cu.-ft.

Three Stylish Design Themes
The Range Rover Evoque allows customers to specify a lavishly appointed cabin with soft, premium leather. So equipped, this luxurious finish covers nearly every surface of the instrument panel, doors and seats, and is accented by tailored twin-needle stitching. Range Rover experts specify every aspect of the stitching, down to the size and shape of the needle.

Customers have the choice of three stylish design themes, each with its own distinctive character: The cool and contemporary “Pure,” the luxurious “Prestige” and the bold and sporting “Dynamic.”

• Pure: Combines the distinctive exterior design with a stylish, clean interior in neutral colors to highlight the pure, simple forms of the cabin.

• Prestige: Bespoke Range Rover luxury, combining exclusive 19-inch wheels and sparkling metallic trim details with an interior that is almost entirely leather-wrapped. Premium leather, twin-needle stitching and genuine wood and metal finishers embellish luxurious two-tone contrast color schemes.

• Dynamic: A bold exterior with unique bumpers, sills, grille, tailpipes and 19-inch wheels for a more assertive, confident stance. Contrasting roof and spoiler colors are available. The premium sports interior offers a darker environment with splashes of bright contrast color, together with perforated leather seats and sports detailing.


Interior Technology
The Range Rover Evoque provides a comprehensive range of premium technologies similar to that of other Range Rover vehicles, but delivered in a more compact package. The broad array of Range Rover equipment comprises the latest technologies for controls, connectivity, comfort and convenience, including high-end Meridian™ audio systems.

Features available:
• Surround Camera System uses five digital cameras, discreetly placed around the vehicle, providing a 360-degree, real-time view of the surrounding area. The rear camera can be used to assist with hitching trailers3
• Adaptive/Auto-Dimming Headlights: Available xenon headlights with an adaptive feature that follows the curves in the road; an auto-dimming function switches automatically between high and low beam in response to oncoming traffic or vehicles traveling ahead
• Heated windshield, heated seats, and heated steering wheel
• Range Rover Smart Key enables passive keyless entry and start
• Powered tailgate
• Hard drive navigation system, including turn-by-turn directions in the cluster display
• Bluetooth® hands-free phone connectivity; Bluetooth audio streaming is supported3
• 825W Meridian™ surround sound system6
• Sirius® Satellite Radio and HD Radio® in addition to AM/FM
• Rear seat entertainment package, with 8-inch (203 mm) video screens, digital wireless headphones and touch-screen remote control

At the heart of the control system is the Range Rover 8-inch (203mm) high-definition touch-screen display. The touch-screen provides the primary control and display system for a range of features including audio, video, navigation and phone. Simple hard keys on either side of the display provide short cuts to the most commonly used screens, such as Home, Audio/Video, Navigation and Phone.3

An additional 5-inch (127mm) color display between the two instrument dials in the gauge cluster shows the primary vehicle-related information. A sophisticated voice control system works with “Say What You See” prompts in the cluster display.3

A comprehensive connectivity package enables connection of a variety of portable devices and mobile phones. Portable digital music players or memory sticks can be connected to a range of inputs, including a direct iPod® connection, USB sockets and an auxiliary input. The primary iPod functions can be easily controlled through the 8-inch touch-screen display.3

For the audiophile, the Range Rover Evoque offers sound systems developed in partnership with the specialists at Meridian™, a world leader in audio technologies and digital sound processing. A powerful 380-watt, 11-speaker system is standard, and an 825-watt, 17-speaker system with full surround sound is available.6 To complete the entertainment options, a single disc CD player with hard drive based 10-disc virtual CD changer, and AM/FM, HD Radio®, and Sirius® Satellite radio is available.


More than 40 years of expertise in body and chassis systems, four wheel-drive drivelines and multi-terrain technologies have been applied to the Range Rover Evoque, to ensure that it delivers the refined performance and all-weather, multi-surface capability that are hallmarks of the brand.

240 Horsepower* Turbocharged 2-liter Engine
The Range Rover Evoque is powered by a 240-horsepower turbocharged 2-liter 4-cylinder engine that offers smooth and flexible power delivery. All aluminum alloy construction, direct fuel injection and twin variable valve timing endow the Range Rover Evoque engine with excellent drivability and fuel efficiency, while twin balancer shafts ensure smoothness expected in a Range Rover. The engine is paired with a six-speed automatic transmission, which has been optimized for efficiency. The Range Rover Evoque can accelerate from zero to 60 mph in 7.1 seconds.5 Compared to conventional larger capacity engines with a similar power output, the Range Rover Evoque 2-liter engine can reduce CO2 emissions by up to 20 percent*.

Technologies to Improve Efficiency
To maximize fuel efficiency, Range Rover engineers have reduced parasitic losses from every area of the Range Rover Evoque. Key areas of attention included:
• Chassis: Electric Power Assisted Steering (EPAS), lightweight alloy suspension components, and low rolling resistance tires
• Electrical: Regenerative charging system to capture electrical energy during deceleration
• Air Conditioning: clutchless compressor
• Body design: Reduced aerodynamic drag through smaller frontal area
• Engine: Light weight, with reduction of engine internal friction through special coatings
• Automatic transmission: Gear train optimization, advanced idle control, low viscosity transmission fluid

Weight Savings
Range Rover engineers applied a range of advanced lightweight materials to make the Range Rover Evoque the lightest Range Rover model ever, with the five-door starting at 3,902 lbs*.

• Steel body structure with over 18% Boron steel and high strength steels in key load-bearing areas
• Polymer and composite front fenders and tailgate
• Aluminum hood and roof panels
• Magnesium cross car beam
• Aluminum front lower control arms and front/rear suspension knuckles

Body Structure
The exceptionally strong, lightweight steel unitized body structure has been developed to deliver outstanding stiffness and refinement together with excellent crash performance. The steel structure protects occupants using a safety cell, which is complemented by a comprehensive system of airbags and restraints. Ultra-high-strength Boron steel has been used in key parts of the crash safety cell, including the A- and B-pillars and the sills, to resist deformation and intrusion during impacts.

Dynamic Handling and Effortless, Refined Performance
While the lightweight, compact footprint and low center of gravity of the Range Rover Evoque helped to achieve a more agile character, key engineering steps were required to deliver the required responses. Particular objectives were to increase steering precision and agility at lower speeds, so that the vehicle was more responsive in urban driving conditions.

Engineers focused on optimizing the stiffness of the chassis systems and body structure, followed by meticulous tuning of the suspension components and electric power assisted steering (EPAS) system. To enhance the precision and feedback, the steering rack is solidly mounted to the front subframe.

Adaptive Dynamics Featuring MagneRide™ (Optional)
With MagneRide™ continuously variable dampers – which are more typically fitted to high-performance sports cars – the available Adaptive Dynamics system provides an optimum balance between confident, nimble handling and a supple, well-controlled ride. MagneRide™ dampers offer infinitely variable settings between soft (comfort) and firm (sports) settings, and operate by using a special magneto-rheological damping fluid, which contains magnetic particles. When a computer-controlled magnetic field inside the damper is applied in response to road conditions, the fluid becomes more viscous, thus increasing the damping.

The Adaptive Dynamics system monitors vehicle movements at least 1,000 times/second, reacting to driver or road inputs virtually instantaneously. The system will even sense off-road conditions and optimize damping accordingly. Drivers can also select a Dynamic Mode via the Terrain Response® system, which modifies the damper settings to deliver firmer control.

Powerful Braking System
The Range Rover Evoque features a powerful four-wheel disc braking system for confident stopping in all conditions. Generous disc diameters provide a large thermal capacity, providing formidable, fade-free stopping performance that equals that of premium sports sedans.

Like larger Range Rover models, the Range Rover Evoque is equipped with a convenient electronic parking brake, activated via a switch in the center console, which disengages automatically when the vehicle begins to accelerate.

The braking system is complemented by the latest generation of electronic active safety systems2, including:
• Anti-lock braking system (ABS)
• Electronic brake force distribution (EBD)
• Emergency brake lights (EBL)
• Emergency Brake Assist (EBA)
• Corner Brake Control (CBC)

Intelligent All-Wheel Drive and Terrain Response®
The Range Rover Evoque comes standard with a permanent (full-time) all-wheel drive system that was developed in conjunction with Haldex. The system’s center-coupling technology continuously alters the front-rear torque split through a hydraulically operated multi-plate wet clutch. The system can pre-engage at rest to reduce wheel-spin from standing starts. It engages quickly when traction loss is detected and disengaged quickly to optimize the response of the stability control systems.

A high-pressure pre-charge pump pressurizes the hydraulics in the center coupling as soon as the engine is started, allowing for all-wheel drive operation from rest. Full torque transmission can be achieved in just 150 milliseconds. Pre-charging the system also reduces the time taken to achieve full torque once wheel-slip has been detected, engaging within 15 degrees of wheel-slip rotation.

Standard in all Land Rover and Range Rover models, including the Range Rover Evoque, Terrain Response® is a fully integrated system that manages multiple vehicle parameters to provide ideal traction in all situations. The control unit takes into account a wide variety of inputs including individual wheel speeds, cornering yaw rates, longitudinal and lateral acceleration, vehicle speed, brake pressure, accelerator position and the settings of the Hill Descent Control (HDC®) and Terrain Response® systems.

The system manages:

1. Engine Management: Throttle and torque response curves
2. Transmission Control: when Terrain Response® special programs are engaged, different transmission shift mappings are applicable, depending on the mode chosen. The Transmission Control Module also manages torque converter lock-up, which has different requirements depending on the selected Terrain Response® mode
3. Electronic Traction Control and Anti-lock Brakes: these slip and braking control systems are all adjusted and tuned by Terrain Response® to offer optimum grip, braking power and safety on the chosen terrain
4. Dynamic Stability Control (DSC): is designed to stop torque to a wheel after loss of traction, but in some off-road situations torque feed is still desirable, even when traction is being lost. Terrain Response® automatically adjusts the DSC so that appropriate torque is maintained
5. Haldex center coupling for all-wheel drive system

Terrain Response® optimizes the vehicle set-up for virtually all on-road or off-road driving situations, with up to five different settings to suit specific terrain demands:

1. General driving – Four wheel drive active, and adapts to changing road conditions
2. Grass/gravel/snow – For low friction surfaces. Provides high traction control sensitivity to reduce slip, and programs the engine, transmission, and differentials to provide gradual torque delivery
3. Sand – One of the most power-hungry surfaces is soft sand. Sand Launch Control makes for an easier drive-away. Speed-dependent targets for the traction control system permit only very limited wheel slip, helping to prevent the wheels digging down into the sand
4. Mud and ruts – To preserve forward momentum, this setting allows more aggressive traction thresholds in muddy and rutted surfaces and uses preloading on differentials for increased traction
5. Dynamic (optional) – Tailors MagneRideTM suspension (If equipped) and vehicle responses for dynamic on-road driving

Other features integrated into Terrain Response®:
• Hill Descent Control (HDC®) automatically restricts speed downhill, using the anti-lock brake system, and improves driver control on slippery descents. HDC is automatically engaged on appropriate Terrain Response® programs. Downhill speed rates vary according to which surface is selected
• Gradient Release Control inhibits the initial rate of acceleration when descending very steep inclines to increase control when braking is released at extreme angles. The system activates automatically whenever HDC is engaged, temporarily maintaining brake pressure after the driver releases the brake pedal. It then progressively eases braking pressure to control vehicle momentum and acceleration. Once the vehicle’s target off-road speed is achieved, HDC operates to take the vehicle to the bottom of the slope in its customary composed manner
• Hill Start Assist automatically retains the driver-generated brake pressure when the driver’s foot moves from brake to throttle without the vehicle rolling backwards
• Gradient Acceleration Control slows the vehicle by pressurizing the brake system to a limit determined by the throttle position when the vehicle is descending the slope in the driver’s intended direction of travel
• Roll Stability Control (RSC)
• Trailer Stability Assist (TSA)
• Engine Drag Torque Control (EDC)

The Range Rover Evoque has been subjected to exactly the same punishing test and development regime as the brand’s larger models. A fleet of development vehicles was subjected to a year of grueling tests, covering millions of miles among them to ensure that the Range Rover Evoque achieves the same standards of ruggedness and multi-terrain versatility as every Range Rover vehicle.

A team of engineers dedicated to prototype development and testing travelled to more than 20 countries to test in extremes of climates and a variety of road surfaces and altitudes. Range Rover Evoque performance and durability were verified from the frozen extremities of Europe and Canada, to the searing heat and dust of the deserts in the Middle East and the U.S.A., to the autobahn in Germany and city traffic in Tokyo.

Some of the most punishing test regimes included:

• 5,000 miles (8,000km) driven non-stop by a racing driver at full speed at the Nürburgring racetrack in Germany. This tested chassis, engine, driveline, and braking components to the limit
• Intensive month-long “king of the sand” durability cycle in the Middle East, tackling punishing dirt roads, off-road sand driving, and tough inclines in intense desert heat
• Rigorous off-road test cycle in the UK, encompassing thousands of miles through the deep mud and clay of the Land Rover test center at Eastnor Castle proving grounds, the MIRA® and Gaydon durability circuits, and the deep water and ruts of a military proving ground designed to challenge tanks and personnel carriers


The Range Rover Evoque conveys the brand’s commitment to sustainability, while echoing its goal to offer vehicles that are both relevant and desirable in the market. As a smaller, lighter and more efficient Range Rover, the Range Rover Evoque addresses the growing consumer need for more environmentally friendly vehicles.

David Mitchell said, “The greener credentials of the Range Rover Evoque stem from a comprehensive approach to reducing its environmental impact, not just during customer use, but throughout the entire life-cycle of the car. This whole-life approach allows us to consider the best ways of minimizing the overall carbon footprint, taking account of development, manufacturing and end-of-life recycling, so that we can make smart, more sustainable decisions.”

Recyclable and Renewable Materials
As part of the comprehensive effort to minimize the car’s ecological impact, the Range Rover Evoque focuses on the use of more sustainable materials. Each vehicle uses about 35 lbs (16kg) of recycled plastic material. Parts with recycled content include: headliner, center console, wheel arch liners, air cleaner, cooling fan and shroud, air ducting, side under trays, parcel shelf, engine cover and subwoofer box. The Range Rover Evoque is also built to optimize recyclability at the end of its life cycle.

Examples of recycled content:
• High quality Morzine trim fabric used on the headlining and pillars is entirely produced from recycled polyester sourced from recycled bottles and fibers.
• Recycled plastic is used in the console, headliner and upper pillars trim, engine cover, subwoofer box, wheel arch liners, ducting and undertrays of every Range Rover Evoque. The recycled plastic content is the equivalent of nearly 1,000 plastic bottles (16.9 oz bottles) per vehicle.*
• Metal interior trim on the center console and dashboard are produced from 95-percent* recycled aluminum.

High quality natural and renewable materials, such as leather, cotton, cardboard and rubber, are also used extensively, amounting to 46 lbs (21kg)* of material in every Range Rover Evoque. Key examples include the generous quantities of leather used on the seats, instrument panel and door casings, and natural materials used in the carpets and body insulation.