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2014 Lavasa Women’s Drive: LIVE coverage

lavasa womes drive 2014
 

Today, the 6th annual Lavasa Women’s Drive was flagged off from Kamala Mills Compound, Lower Parel in Mumbai at 7.00 am. They will be joined by participants from Pune, together they are going to congregate at the scenic hill station of Lavasa. We are in Lavasa to cover the event LIVE.

Lavasa Women’s Drive has actively supported the cause of Women’s Cancer prevention through early detection since 2009. A large part of money collected through registration, is donated to Women’s Cancer Initiative – Tata Memorial Hospital.

lavasa womes drive 2014Speaking about association with Lavasa Women’s Drive, Deveika Bhojwani, Vice- President, Women’s Cancer Initiative -Tata Memorial Hospital, “Lavasa Women’s Drive has led to more women today being aware about cancers affecting women. Due to the initiative, Tata Memorial Hospital has been able to spread cancer awareness across Maharashtra benefitting many women from remote villages.”

Speaking on the occasion, Anuradha Paraskar, Senior Vice President-Marketing & Sales, Lavasa Corporation Limited said, “Response to Lavasa Women’s Drive has been phenomenal. Lavasa Women’s Drive has already been recognized as the biggest all women’s car drive in the country. With the 6th edition of the drive we are gearing up to make a mark on the world stage. We are attempting to set a new Guinness World Record for the largest number of women participants in a motor sports event.”

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