Audi India’s performance was boosted in the month of March 2014, during which they sold 1404 cars, a record sales for any luxury car maker in the country. Compared to March 2013, when they sold 1104 units, their sales grew by a record 18% last month. In doing so, Audi continues to keep their nose ahead of rivals Mercedes Benz India and BMW India. India’s second largest car maker, Mercedes Benz India sold 2554 units for Q1 2014, and their sales figures for financial year 2013/14 stand at 9548 units.
“The double achievement of selling 10000 units in a single financial year and calendar year validates the strength and stature that the brand has achieved in India. We are looking forward to consolidate our position while growing profitably in the future as well. In line with our top-down strategy, we will be launching the next big Audi – Audi A3 Sedan later this year. Globally, the Audi A3 has been a great success and I feel that it is just the right product for the Indian market and will further delight customers across the country,” said Mr. Joe King, Head, Audi India.
“Audi India was the only manufacturer in its segment to pass on the full benefit of the excise duty reduction to the customer. The customer has appreciated our gesture as shown by the March sales result.” said Mr. King
“Whether in motorsport or in business, the name Audi has been synonymous with winning. Audi continues to be the market leader in the luxury SUV segment in India. Audi is also the market leader in the sports car segment in India and the launch of the Audi RS 7 sportback has further consolidated our leadership in performance cars in India. We intend to reach our customers across India and plan to expand our dealership network to 40 by the end of this year,” added Mr. King.
Audi began the year with a momentous step – the introduction of the most powerful Audi model from its product range – Audi RS 7 Sportback in presence of it’s first owner – Salman Khan. The company also opened new showrooms in Udaipur, Visakhapatnam and Nashik. The German luxury car manufacturer thrilled fans with products exhibiting technology, design and sportiness at the 2014 Auto Expo in February. Audi also rolled out the third edition of the multi-city Audi Q-Drive 2014 in February.
The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3 S, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS5 Coupé, Audi RS 7 Sportback, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Karnal, Kochi, Kolkata, Lucknow, Ludhiana, Mangalore, Mumbai South, Mumbai West, Nagpur, Nashik, Navi Mumbai, Pune, Raipur, Surat, Udaipur, Vadodara and Visakhapatnam.