Audi India recorded an impressive growth of 98% for July 2012. 680 units of luxury cars were sold by Audi in this period as compared to last year’s 343 units. The car manufacturer registered a YTD increase in sales by about 49% from January 2012 to July 2012. Keeping in mind the target of 8,000 units set for 2012, Mr. Michael Perschke, Head, Audi India was confident that customers would help make this possible.
The Audi A6, A4 and Q3 are in the forefront of in the race to help Audi gain an edge over the luxury other car brands. Elegant designs and sleek lines along with efficient specifications have helped the A4 stay in the good books of youngsters.
The new Audi Q3 saw 500 units being booked within 5 days of its launch. There are 200 units that have been sold in July and there is booking for 500 more units. The Q5, Q7 and Q3 have dominated the SUV segment while the Audi R8, R8 Spyder and RS5 are doing well in the sports segment.
Audi is planning to rise to the place of the No. 1 luxury car brand in India (BMW India holds that place since 2009) and to ensure that they achieve this milestone; the company is looking to increase the number of dealerships to 25 from the existing 20. Despite weak economic growth Audi was successful in registering €25.0 billion revenue, an operating profit of €2.9 billion, and an 11.5 percent operating return on sales.
Read the press release below for more information.
Auto News Release
Audi continues its impressive sales performance in India; Records 98 percent growth rate in July 2012
• 680 cars sold in July 2012
• Audi A6, along with the recently introduced Audi A4 and Audi Q3 driving growth
• Opens new dealership in Navi Mumbai; its 4th in Maharashtra
• Core focus on new products, dealership expansion, unique marketing strategies and after sales experience
• Rapidly emerging as the most preferred luxury car brand in India
• India among the top 3 growth markets YTD of AUDI AG worldwide
Mumbai: Audi, the German luxury car manufacturer, continued to perform successfully in India as it marked up a sale of 680cars in July 2012- a growth of 98percent over the same period last year (July 2011: 343 cars). The brand with the four rings grew by 49 percent during January to July of 2012, selling 4680vehicles as compared to 3145 vehicles sold during the same period last year.
“Each month of this year has seen Audi India grow from strength to strength. A total of 4680 cars have been sold so far this year and the49 percent growth clocked is remarkable thus making India among the top 3 growth markets YTD of AUDI AG worldwide. Despite speculation about economic upheavals, we are charging ahead on a well mapped out route towards leadership. We have a target of 8000 cars to be sold this year. I am confident that our robust customer proposition will help us surpass targets yet again this year”,said Mr. Michael Perschke, Head, Audi India.
Leading the growth for Audi in India is the Audi A6 alongwith the new Audi A4 and the Audi Q3. The strengthened ‘A’ range of limousines with the Audi A8 L, Audi A6, and Audi A7 Sportback have also caught a lot of attention.The new Audi A4with its progressive design, efficient driving dynamics and class defining interiors is doing exceptionally well with the younger audience. The launch of the Audi Q3 in June further boosted sales with 500 bookings received within 5 days. 200 of these were delivered in June itself, and bookings are now open for additional 500 cars. Audi continues to dominate the luxury SUV segment, with the Audi Q5, Audi Q7 and now Audi Q3 and the super sports carsegment with its Audi R8, Audi R8 Spyder and Audi RS5.
Audi India also announced the opening of its 20th showroom in India in Navi Mumbai. Spread over a total area of 5100 sq. ft. the Audi Navi Mumbai showroomis Audi’s 4th showroom in Maharashtra. Located in the Raghuleela Mall in Vashi, the showroom has a display area that can accommodate 6 Audi cars. Audi Navi Mumbai will also house an Audi Shop and Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise.
“We are aiming for the No.1position by 2015 and each milestone achieved is further spurring our speed towards the top spot. Our product offering, brand positioningand after sales services arefinding resonance with discerning luxury customers in India. It is their aspiration for real luxury mobility that is fueling our growth”, added Mr. Perschke.
Globally, the Audi Group succeeded in adding yet another chapter to its success story in the first half of the year, despite weaker economic growth and the contraction of many car markets. Audi clocked €25.0 billion revenue, an operating profit of €2.9 billion, and an 11.5 percent operating return on sales.
Audi India plans to expand its network to 25 dealerships by the end of 2012 from its existing 20centres. The company had also recently opened new showrooms in Coimbatore, Delhi West, Nagpur and its second in Madhya Pradesh in Bhopal. Last year, the luxury carmaker opened new showrooms in Delhi South, Chennai, Ludhiana, Surat and Indore. Further developments include Lucknow and Goa among others.
The Audi model range in India includes the new Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi RS5 Coupé, Audi TTCoupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Navi Mumbai, Pune and Surat.
The Audi Group delivered 1,302,659 cars of the Audi brand to customers in 2011. In 2011 the Company posted revenue of €44.1 billion and an operating profit of €5.3 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gy?r (Hungary), Changchun (China) and Brussels (Belgium). The Audi Q7 is built in Bratislava (Slovakia).Aurangabad in India saw the start of production of the Audi A6 at the end of 2007, the Audi A4 in early October 2008, the Audi Q5 in July 2010 and the new Audi A6 in June 2011. At the Brussels plant, production of the Audi A1 has been running since May 2010, while production of the new A1 Sportback began in 2012. The Audi Q3 has been built in Martorell (Spain) since June 2011. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini S.p.A. in Sant’Agata Bolognese (Italy), AUDI BRUSSELS S.A./N.V. in Brussels (Belgium) and quattro GmbH in Neckarsulm. Audi currently employs around 64,000 people worldwide, including around 48,000 in Germany. Between 2012 and 2016 the brand with the four rings is planning to invest a total of €13 billion – mainly in new products and the extension of production capacities – in order to sustain the Company’s technological lead embodied in its “VorsprungdurchTechnik” slogan. Audi is currently expanding its site in Gy?r (Hungary) and will start production in Foshan (China) in late 2013.