BMW, Audi and Mercedes Benz, the three German car manufacturers are fighting for the top spot in the luxury car industry year after year. In India, BMW has come out victorious, once again. But this time, it wasn’t easy. In fact, this was their closest victory since they toppled Mercedes Benz in 2009. Audi India gave them a scare, till the end (remember Audi India’s facebook update). Once Audi India revealed their sales figures earlier yesterday, BMW India revealed theirs within a few hours.
BMW sold 9,375 cars, Audi sold 9,003 cars and Mercedes Benz sold 7,138 cars in India for 2012. Now, if you take into consideration their respective sales for 2011, you will be amazed to know that for 2012, BMW India sales grew by just 4 units, Audi India sales grew by 3,492 units, while that of Mercedes Benz India declined by 292 units. So, in terms of percentage, for 2012, BMW sales grew by 0.04%, Audi sales grew by 63%, while that of Mercedes Benz declined by 3.9% in India.
Talking about the luxury car segment in India, this is the first time that the segment has registered such a slow growth rate, except Audi. In 2011, BMW sold 9,371 cars, Mercedes Benz sold 7,430 cars, and Audi sold 5,511 cars in India. In 2010, BMW sold 6,246 units, Mercedes Benz sold 5,819 units, and Audi sold 3,003 units. Respectively for 2009, their sales in India stood at 3,619, 3,247 and 1,658 units.
For 2011 all three registered healthy growth rate, BMW registered 50.03%, Mercedes Benz registered 27.68%, and Audi registered 83.51%. Similarly for 2010, they registered growth rate of 72.58%, 79.21% and 81.12% respectively.