Cooper looks to double growth in under five years

Cooper looks to double growth in under five years

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70 year old Farrokh Cooper has been at the head of the company his grandfather Dhunjisha B Cooper established in 1922. He looks forward to doubling its Rs. 700 crore turnover in less than five years. Cooper Corporation has kept pace with global changing market needs, and employs over 2000 people. In 2014, Cooper was undertaking 7000 tonnes of casting a month.

Farrokh Cooper
Farrokh Cooper, Chairman and Managing Director, Cooper Corporation. Pvt. Ltd

Cooper Corporation’s quality, service and product innovation gets a boost through investment in latest tech across 75 acres of land at 9 plants in Satara. Cooper’s Research and Development (R&D) unit explores new product development. The company supplies auto spare parts and engine components to manufacturers in India, and globally.

Cooper Corporation‘s technical collaboration with Ricardo UK caters to engine design for 2, 3, 4 and 6 cylinder configurations to meet future emission norms. Delivery of castings is a key business avenue for over 75 years, making Cooper Corporation a market leader in centrifugal castings.

Business diversity and modernisation relies on cost reduction, and introduction of new systems. Cooper is not keen on acquisitions and overseas production, and chooses instead to be a global supplier. Diversification is focused on liners, and engines with investment in new tech. Aluminum is another focus area. In 2014, the company was looking at 28 robotic arms as it paves the way for fully automated inspection.

As plant expansion continues, the genset and engine manufacturer has been considering the light commercial vehicle (LCV) and tractor market but awaits market recession to stabilise. Indian auto industry reported LCV sales decline of 12.77 percent for April-December 2014.

With prototype development at full pace last year, tractors are aimed at the domestic and export markets. Cooper has strong export business with a major portion of its revenues coming from overseas. Cooper Corporation will be involved in engine manufacturing, and not venture into total vehicle production just as yet. The manufacturer has a frugal approach and is content with local skilled workers. Cooper has a cooperative for workers to cater to service and workforce.