To further enhance their commercial vehicle business in China, Daimler AG has established Daimler Trucks and Buses China Limited (DTBC) in China. This legally independent unit will ensure that Daimler is able to supply commercial vehicles to Chinese customers according to their specific recommendations. This development is part of the realignment of Daimler in the Chinese market catering to a segment of demanding customers in a growing auto environment.
China is the largest commercial vehicle market across the globe and Daimler seen much prospect in the future. Sales during 2012 totaled 6,100 units and while Mercedes Benz has a lead in commercial vehicle sales in the country in reference to premium segment for imported trucks among European competitors. DTBC will be seen as a key to maintaining and increasing this lead by adding various innovative aspects which include fleet management, telematic solutions and easy financing schemes to buyers in the country.
As Daimler enhances its reach as a leading bus manufacturer across the globe, the launch of DTBC will be seen as a means to exploring and developing new business opportunities in the Chinese markets. President and CEO of DTBC, Robert Veit, hitherto Executive Vice President Daimler Trucks China directly report to Hubertus Troska, responsible for China on the Daimler Board of Management.
Hubertus Troska said, “We continue the structural realignment of our business in China with ‘Daimler Trucks and Buses China.’” He added, “The new commercial vehicle entity is another milestone for Daimler in China and highlights our long-term commitment to the world’s largest vehicle market, which promises to offer enormous potential in the future as well.”
Robert Veit, President and CEO of DTBC said, “DTBC will provide a solid framework for future expansion of the existing truck business and continuously broaden our range of products, for instance in the bus segment.” “With a challenging truck market in China, the establishment of the company is very timely as DTBC will enhance more strategic planning, higher efficiencies, closer collaboration with partners, and faster response to customers.”