HomeCar NewsHere's a clearer photo of Farhan and Figo Aspire, before TVC is...

Here’s a clearer photo of Farhan and Figo Aspire, before TVC is launched

Ford India will launch new Figo Aspire later in June 2015. Last month, the car was spied in Mumbai, while it was out shooting for a TVC in Navi Mumbai. During the shoot, passers-by soon realized that it was Farhan Akhtar who was in the driver’s seat of Figo Aspire, and soon the news spread. But, there was no clear picture of the two, until now.

Farhan Akhtar is Ford Figo Aspire brand ambassador.

Posing with the new Figo Aspire, Ford expects the ‘Bhaag Milka Bhaag’ star to draw in a lot of attention to the upcoming sedan which was recently unveiled at the company’s new plant in Sanand, Gujarat. It is from here the Aspire will be produced.

Similar to the Ford Ka+ sold in Brazil, Ford Figo Aspire will receive both petrol and diesel engine options. A 1.2 liter TiVCT petrol engine and 1.5 liter diesel engine will be on offer on launch, while 1.5 liter petrol with dual clutch automatic transmission will be introduced later.

Slated for launch in a price range from INR 5-7 lakhs, Ford Figo Aspire will receive the latest in Ford’s design philosophy. It will sport well appointed interiors and a host of segment first convenience and safety features while it will compete with Honda Amaze, Hyundai Xcent, Maruti Dzire and Tata Zest.

Farhan’s love for cars started from the age of 20 when he received his hand me down Fiat from his father Javed Akhtar. Today a fan of SUVs and driving the Mercedes ML, Farhan describes how he felt behind the wheel of the Figo Aspire sub-compact sedan which he feels is ideally suited for city travel given its easy manoeuvrability. He also pegs the Figo Aspire as a safe car with its SYNC technology, Ford AppLink and Emergency assistance besides host of airbags.


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