Fiat India has definitely made an impression judging by its Facebook fan base that has now gained momentum. Fiat India’s fans on Facebook have crossed the 2 lakh mark in a months time. Fiat India is taking every possible step to ensure that the company reaches out to customers and its Facebook page showcases a range of innovative operations initiated by the company where its sales, dealer network and marketing strategies are concerned so as to make it a major player in the Indian auto scenario. Through the company’s Facebook page, Fiat owners can make appointments for car servicing via Service Tab while those buyers showing interest in the new Fiat Linea and Punto can ask for test drives from any dealership showroom in their vicinity.
Fiat India Facebook page also invites users to ‘Make the Move’, via an online contest. Users will need to go to the Fiat India page, tell them about 3 things that they want to do, ask friends to vote for them and take a test drive in the Fiat Punto. Those with the maximum amount of votes will win a Fiat Punto while there is other Fiat merchandise to be won every week. This week FIAT Group Automobiles India Pvt.Ltd will inaugurate their exclusive dealership in Delhi, Kashyap FIAT at the hands of Mr. Nagesh Basavanahalli.
Nagesh Basavanahalli, President and Managing Director, FIAT Chrysler India Operations said, “FIAT India is rapidly taking strides to reach out to incumbent and prospective customers and reaching the two lakh member mark on facebook within a month of its development is testimony to the fact that these initiatives have been accepted positively. The digital medium enables us to engage with our customers easily and gives us an insight into their perception of FIAT and our products.”