11 weeks ago, Honda Amaze brought life back to India car launches. The sedan had already confirmed sales even before launch, and ever since price announcement there’s been no looking back, having sold 6036 units in May 2013. Of course India was waiting for a diesel car from Honda, but on hindsight it seems, a new car was what was awaited as the petrol Amaze too has been doing great business.
Production limitation has ensured a slight waiting period on bookings and deliveries. The petrol Honda Amaze was introduced at a price of Rs 4.99 lakhs whereas the diesel entry level vehicle bore a price tag of Rs 5.99 lakh. In June, a price hike saw an addition of Rs 3,000 to Rs 8,000 across Amaze sedan variants.
Everyone knows you need a new car to put on a good show, and while Ford India may have taken as long as needed, the much awaited Ford EcoSport is finally here. The base petrol variant is powered by a 1.5 liter engine while the diesel variant also sports a 1.5 liter engine and another petrol variant will possess the much acclaimed 1 liter turbocharged EcoBoost under its bonnet. Competing due to its aggressive pricing with Maruti Suzuki DZire, Honda Amaze and Renault Duster, the SUV is priced to compete with premium hatchbacks and entry level sedans and SUVs too. Though smaller in size as compared to the Duster, the EcoSport will be loaded with features which are yet to be seen in its segment.
Renault Duster, its major rival sports two engine options. 1.6 liter petrol for 103 bhp while its diesel engine has two power ratings of 85 bhp and 108 bhp. Where its petrol engine is concerned, Ford EcoSport could feel triumphant, while the real competition lies in the 85 bhp diesel engined variant. EcoSport is also cheaper than Duster as it is in the sub 4 meter category and takes advantage of tax levied on Duster.
To be produced from the company plant in Maraimalai Nagar, Chennai, Ford EcoSport is also being produced in company plants in Brazil and Russia while production is slated to commence in Ford plants in Thailand and Russia as well. However, it will be from the Chennai plant that exports to Europe will be effected. The long wait for launch was to ensure Ford understood teh Indian auto market well, and ramp up supplies to ensure that buyers did not have to contend with long waiting periods.