Ford EcoSport launch to combat company 33.69% domestic sales decline in May 2013
Exports stood at 1,991 units in May 2013 as against 1,693 units in May 2012 thus registering a 17.6% increase. The company organized an exclusive ‘Tech Deep Dive’ in Goa to draw attention to its upcoming Ford EcoSport SUV. This was well attended by auto enthusiasts and media alike and buyers are eagerly awaiting the arrival of EcoSport in company showrooms so as to place their bookings.
The new Ford EcoSport will be the first vehicle in its segment in the country to sport SYNC, Ford’s in car connectivity system that permits users to make phone calls and listen to their favorite music by use of voice commands while keeping hands firmly on steering wheel. It will also be Ford’s first vehicle to be offered in India with Emergency Assist System automatically alerting medical and other emergency services in the event of an accident.
Ford India is also initiating several festive offers where its Ford Figo and Classic are concerned. MyEndeavor alterrain adventure driving series on National Geographic Channel will be offered featuring five adults and their outstanding journeys. Ford will also be opening 3S facilities in Nalgonda in Andhra Pradesh while concentrating on increasing their sales and service outlets in the country.
Anurag Mehrotra, vice president, Sales, Ford India said, “Despite the difficult industry situation we are confident of the long-term potential of the Indian market, Stronger export sales are a clear sign that our One Ford plan is working with more products that consumers want and value.” “With our aggressive expansion plans and the introduction of exciting new global products and technologies in India, we’re reiterating our commitment to the region.”
He added, “We are thrilled with the rave reviews for the EcoSport and are confident that it will be a game-changer that will strengthen our position in India.” “In addition to our commitment to bringing new vehicles to India, we are focused on augmenting the customer experience and going further to increase our footprint in India.” “The 3S facility in Nalgonda brings us a step closer to our goal of having more than 500 sales and service outlets across India around mid-decade.”