Ford India opens Eureka Ford Parts Chennai for genuine parts
Eureka Ford Parts is located at No. 37, PM Towers, Greams Road, Chennai, and will reach out to auto part retailers and independent repair shops for easy availability of competitively-priced, quality Ford parts Tamil Nadu customers. This is the second Ford Genuine Parts distributor in India. In November, Ford India appointed Eminent Auto Parts as its first distributor for Delhi in November 2014.
Nigel Harris, President and MD, Ford India says the auto manufacturer is ensuring trust through Happy Pocket service at its dealerships and easy availability of Ford Genuine parts across Tamil Nadu for quality and convenience to consumers. Ford India looks to grow its portfolio with 3 new products over the next 18-24 months. Retail distribution of Ford Genuine service parts will reach more cities. Retail distribution network expansion plans include Karnataka, Maharashtra, Kerala and East of India.
Spare parts retail distribution lets Ford customers get their car repaired at a preferred workshop, and those visiting dealerships and workshops, continue to benefit from Happy Pockets starting at a price of Rs 2,199.
Over-the-counter Ford Genuine Parts makes available parts at sub assembly levels for repairs. Ford India has also inaugurated its Vehicle Personalisation Centre in Chennai for factory-fitted genuine accessories for EcoSport.