Kalki Koechlin stars in new Ford India TVC – Women in The Driving Seat

Ford India’s new Raksha Bandhan themed TVC only features Kalki Koechlin, and Ford EcoSport. The short ad shows Kalki tie a rakhi on her own hand before taking the Ford EcoSport’s driver seat. The ad highlights taking ‘safety in your hands’.

The automaker has introduced dual front airbags as a standard feature across all EcoSport compact SUV variants. Not only that. The complete Ford India product portfolio features airbags as a standard.

Rahul Gautam, Vice President, Marketing, Ford India says the EcoSport commercial puts revolves around progressive, spirited women who are confident in the choices they make and focus on more important aspect through their purchase decisions.

Ford’s New Car Buyer Study the women shows many women first-time car owners are keen on understanding different technologies. Women’s roles have evolved in the past decade with decision making based on a wider spectrum as against deciding the colour of a car as was prevalent earlier.

A woman puts on a helmet as she stands next to a Lamborghini during the sport cars 2012 Super Show in Shanghai

Upward of 10 percent of Ford India sales are attributed to women. The trend will grow owing to changes in upbringing, and improved education levels and career opportunities. Ford EcoSport is capable of higher ground clearance, and offers ease of driving, and is protected on the airbags front. It rises as a favourite Ford vehicle among women.

UN Woman

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Women’s employment is changing car buying patterns
Increased prominence of women car buyers in India

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