Ambassador is not only an iconic car, but is also an aspirational car for many, especially those in smaller towns and villages of India, who have seen politicians and powerful people travel in one. This sets an important connection, and makes HMs job a little easier. HM is happy with Ambassador sales currently. Exports too are in place. Ambassador is exported to Nigeria, while it will soon be exported to Bangladesh, with first batch set to sail next month.
Speaking about the two new cars, Hindustan Motors will be launching a new variant of Ambassador in a sub four meter category by end of this year, while a new car will roll off assembly lines from the Uttarpara plant by second half of 2014, reports Times of India. On a more recent note, HM will introduce Ambassador diesel BSIV engine across India in the coming weeks.
Launching a car in a sub four meter segment means that the company will be able to take advantage of lower excise duties and price the car lower. Though, boot space will be reduced, cabin space will be spacious and comfortable, just like the way it is currently. This does not mean that it will be categorized as a hatchback, they would still launch it as a sedan.
It will be based on the existing Ambassador platform but will sport a host of new features that are otherwise seen in the more snazzy models hogging the limelight in the market. The upcoming Ambassador will possess features which are expected to instantly appeal to a younger and more adventurous section of buyers while it will also be competitively and affordably priced. Globally, the Ambassador was in news, recently as it received accolades from BBC’s Top Gear emerging as the world’s best taxi.