A special preview of ICC Champions Trophy 2013 was held at Ambience Mall, Vasant Kunj in New Delhi yesterday. The viewing ends today. This will be followed by viewings in both Mumbai and Chennai. To draw further attention to ICC Trophy Tour, Hyundai is holding a host of activities for cricket fans in the country in celebrating passion for the game among Indian fans by inviting them to visit malls and SMS – BBH to 5262.
Five lucky winners from Delhi, Mumbai and Chennai will be declared thus winning them a Champions Dinner with the Champions Trophy. A flurry of cricket related activities further strengthen Hyundai’s association with ICC in India where the game of cricket stirs up much enthusiasm and zeal. Hyundai and cricket fans can also have themselves photographed with the trophy.
Hyundai Motors India along with ESPN Cricinfo also offers cricketing fan to participate in a contest called Hyundai Crickjockey. Fans will be required to view a cricket video and submit their commentary as part of the Blue by Heart campaign. Winners get to view ESPN Cricinfo Studios in Bangalore, and learn about cricket reporting procedures. Winners will engage in Live Google+ Hangouts with the Editorial Team of ESPN Cricinfo during the champion trophy matches. The final winner will get a change to write a cricket blog on ESPN cricinfo website while smartphones, tablets and music systems form part of the other prizes.
Nalin Kapoor, Sr. General Manager & Group Head, HMIL said, “As the official partner of ICC Champions Trophy 2013, it gives us immense pleasure to organize the ‘Trophy Tour’ to give our cricket fans firsthand experience. We are confident that Trophy Tour will build excitement for the upcoming tournament and further strengthen Hyundai’s association with ICC in a nation where cricket is passion. We are very keen to engage with our customers through exciting activities planned for the coming months.”
Campbell Jamieson, ICC’s General Manager – Commercial, said, “The initiative taken by Hyundai will provide the followers of the game and supporters of cricket in the three cities with an opportunity to get closer to and feel the thrill of the ICC Champions Trophy 2013. The ICC Champions Trophy is a tournament of the elite in which the world’s best cricketers go head to head in a nation versus nation contest. I’m sure the trophy tour in India will ignite the buzz and add to the excitement as 15 matches will be played over 18 days with no team in a position to lose more than one match.”