There’s no doubt that the Ford EcoSport launch is still a few days away, but for those who’re curious Ford is going all out to ensure people understand what the new urban utility vehicle is all about before making it available. This weekend their 12 city trip heads to AlphaOne Mall in Ahmedabad, and Inorbit Mall in Hyderabad. Concurrently, Ford India is also holding ongoing competitions online.
The increased online participation doesn’t go unnoticed as those who have missed sending in entries for unique urban discoveries and win a chance at being one of the first 100 people to drive the Ford EcoSport before launch, all is not amiss. Entries are still being accepted, and while winners won’t get to drive the car, they will be gifted with tablets.
While Indian auto market sales have been dismal for 2013 Q1, there’s curiosity for new cars that are priced right. The ongoing awareness trip across India will go a distance in ensuring apt awareness. While the novel endeavour is being greeted with open arms everywhere it steps in, some have grown hugely impatient having waited for the vehicle from the start of the year. The compact SUV is SYNC enabled that permits added ease of going about miscellaneous activities when driving, the much spoken about 1.0 L EcoBoost engine has generated much talk.
The 12 city excursion is now almost in nit’s last leg having started the journey at Mumbai, and New Delhi in mid March. T%hereafter, the display vehicles have travelled to in Gurgaon, Ghatkopar, Bangalore, Chandigarh, Ludhiana, Kochi, Jaipur, Chennai. This weeks stops complete 10 of the 12 Ford EcoSport on a 12-City Excursion destinations. The Ford Ecosport SUV displays in malls across India will come to an end next weekend.