JLR has been doing quite well for the past few months and this is evident from the rising sales and launching of new facilities all over the world. Taking this to a new level, CEO of the company Dr. Ralf Steph along with Mr. Azzam Yaser Shalabi, the President of the National Industrial Clusters Development Program in Saudi Arabia, have signed a letter of intent which will pave the way for a JLR facility in Saudi Arabia in the near future.
This announcement comes close on the heels of JLR’s joint venture with Chery Automobile Company Ltd in China and the expansion of the company’s assembling facility in Pune, India. The Saudi Arabian government too has expressed its intention to promote the founding of a facility in the region which will help strengthen the industry in the country and will help to create new job openings for people.
Though these discussions are in the nascent stage, JLR has already earmarked opportunities in the region which will help it consolidate its stance in the car industry where use of aluminum is concerned. JLR has incorporated a full aluminum body for its new Range Rover which will help to reduce weight of the vehicle, thereby improving fuel efficiency and stability. If talks are successful, JLR would be able to capture the car industry in Saudi Arabia which is expected to experience an influx in sales of luxury vehicles in the future.