Fiat India will be launching Jeep Wrangler and Grand Cherokee in India by 4th quarter of 2013. First look says, India will not get the open-top variant of Wrangler while Grand Cherokee will raise the bar of luxury SUV segment in India. Both these SUV’s are scheduled to start their test runs in India from next week.
Both Wrangler and Grand Cherokee will cover every possible terrain, India and Nepal has to offer. The test team for Jeep SUV’s have been given a target of achieving 150,000 kms under test runs over the next few months. Jeep recently launched the 2014 Grand Cherokee, but India will not be receiving that. According to our source, Fiat India will launch the 2013 model year of both, Jeep Wrangler and Jeep Grand Cherokee.
As far as pricing is concerned, Fiat India will launch the Jeep Wrangler in the Rs 30 lakhs segment where BMW X1 and Audi Q3 compete, while the Jeep Grand Cherokee will find its way in the Rs 45 lakhs segment where Mercedes ML250, Audi Q5, BMW X3, and Volvo XC60 compete.
At the Fiat India plant, both these JEEP vehicles are being checked, before being handed over to the test teams. Fiat India will not camouflage the Jeep SUV’s while on test in India, so expect the internet to be flooded with spy shots of Jeep Grand Cherokee and Jeep Wrangler. In a way, promoting the brand before its is officially launched later this year.