In a bid to spread the knowledge of safer and more enhanced quality of riding techniques in the country, India Yamaha Motors has initiated a “Safe Riding Program” in Gurgaon. This program was begun in 2008 and has already covered cities like Delhi, Mumbai, Bangalore, Chennai, Pune, Nagpur, Dehradoon, Guwahati, Vizag, Jammu, Ahmedabad, Jamshedpur, Kolkata, Lucknow, Udaipur, Varanasi and Goa wherein they have conducted programs for school and college going students.
The Safe Riding Science Program inculcates the habit of responsible and safe riding among youth of today. A special Kidz program was also undertaken for the students of Ryan International School Gurgaon wherein 100 students between ages of 8 to 12 attended the sessions both theoretic and practical. The children were given hands on experience of road safety, importance of safety gear and how to ride Yamaha TTR 50 and PW 50 bikes which are specially designed for kids.
Instructions were imparted by licensed trainers who ensured that the idea of safe riding habits were ingrained into the minds of these youngsters so that they grow up to be responsible bikers well versed with the basic and proper riding techniques. India has the highest number of road fatalities in the world. Estimates reveal that there are 13 deaths every hour and about 250 deaths per day going upto 1,14,590 per annum.
India auto news release: Yamaha organizes Yamaha Safe Riding Science programme in Gurgaon
Spreads awareness on safe riding techniques to tomorrow’s adults
In a bid to cover the length and breadth of the country with its successful Safe Riding Science program and instill safe riding habits among today’s youth, India Yamaha Motor today organized its Kidz Yamaha Safe Riding Science program in Gurgaon for the school children of the city.
Attended by 100 students between eight to thirteen years of age from Ryan International School, Gurgaon, the day long program was divided into 2 sessions, 1st was a classroom session or theoretical session and 2nd was a practical session wherein the kids were taught the basics of road safety, importance of riding gear and also how to ride a bike with the Yamaha TTR 50 and PW 50 bikes for kids. The children learned these techniques from Yamaha licensed trainers.
The program is a part of the YSRS campaign organized by Yamaha every year to make youngsters aware about the importance of safe riding and how a rider should adopt safety measures while riding a bike. The initiative has been developed in accordance with the company’s philosophy that safe riding can be achieved only through intelligent thinking and appropriate efforts.
Speaking on the occasion, Mr. Jun Nakata, Director-Sales and Marketing, India Yamaha Motor, said, “Understanding the need for an accident free environment, we feel that safe riding habits should be inculcated from the start and that is why our Yamaha Safe Riding Science (YSRS) initiative is directed towards today’s kids & youth. We want to teach them the nuances of riding safely so that when they grow up and start riding bikes they are well aware of traffic safety and proper riding techniques. We are glad that our YSRS initiative has been acknowledged and well accepted across India.”
Yamaha launched Yamaha Safe Riding Science (YSRS) initiative in India in 2008, and has successfully introduced it to the youth of Delhi, Mumbai, Bangalore, Chennai, Pune, Nagpur, Dehradoon, Guwahati, Vizag, Jammu, Ahmedabad, Jamshedpur, Kolkata, Lucknow, Udaipur, Varanasi and Goa. Overwhelmed by the public response everywhere, Yamaha is taking this initiative to the inner parts of the country and hopes that it will go a long way in inculcating safe riding habits among everyone who has a passion for biking.