HomeCar NewsLand Rover Experience off-roading events announced for India

Land Rover Experience off-roading events announced for India

Land Rover celebrates its 65th anniversary today, on April 30, 2013. Packington Estate will be the party ground wherein a “HUE” shaped cake is being flown in for the occasion, by Royal Navy Lynx helicopter.

Air displays will be conducted by a member of Black Cats Royal Navy team (see video below for eg.) who are noted for entertaining audiences with their innovative and thrilling air displays. Besides this, a total of 150 heritage vehicles will be in attendance and on display at Packington Estate which was the original site for testing of Land Rover way back in 1947-48.

These vehicles made their appearance towards end of 1960 and early 1970 and were looked upon as a major event in the 65 year history of Land Rover. Along with this, Land Rover will also display their current gen of SUVs, the Defender, Discovery, Freelander, Range Rover, Range Rover Sport and Range Rover Evoque – and include the brand’s latest technological innovations in the form of the new Electric Defender research vehicle and the world’s first 9-speed transmission for a passenger car.

Land Rover India also celebrates this 65th anniversary. To mark this historic event, the company will be launching its first-ever Land Rover Experience customer events in the country, which will get off to a start on May 3, 2013 at Sahara Aamby Valley, Lonavala, where customers will experience Land Rover’s unrivalled all-terrain capabilities.

John Edwards, Land Rover’s Global Brand Director says: “Land Rover is celebrating 65 years of proud heritage. It is in fact a dual celebration, as March saw Land Rover deliver the strongest ever monthly and quarterly sales performance in its history.

“Since 1948, every component in our vehicles has been designed and engineered with intent and Land Rover continues to this day, to build the world’s most capable all-purpose vehicles. A blend of refinement, performance and unmatched all-terrain capability make Land Rover vehicles distinctive and unique, ready to tackle the world’s most challenging and inhospitable terrain.”

John Edwards continues: “The all-new Range Rover and Range Rover Sport are the result of unprecedented investment in technology, in engineering and in our manufacturing facilities to produce the world’s first SUVs with a lightweight aluminium body structure. Investing in innovation has always been the lifeblood of Land Rover and we will continue to develop innovative new technology and sustainable motoring solutions for the future, whilst retaining the class-leading and legendary breadth of capability that Land Rover’s heritage is built upon.”


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