Land Rover supports Great Britains entry in the Clipper Round the World Yacht Race as official Team Partner. GREAT Britain, a 70-foot, monohull, state-of-the-art ocean racing yacht was unveiled at Trafalgar Square on 31st July in teh presence of Sports and Tourism Minister, the Rt Hon Hugh Robertson MP, and Sir Robin Knox-Johnston, Clipper Race chairman, founder and the first person to sail solo, non-stop, around the world.
Mark Cameron, Land Rover’s Global Brand Experience Director said, “The sport of sailing and the philosophy of Land Rover go hand in hand, with our shared values of adventure, inner strength and a competitive spirit. The Clipper Round the World Yacht Race is a fantastic initiative and, with the entry of the GREAT Britain yacht, provides a perfect platform to deepen Land Rover’s involvement in sailing as well as support the Government’s efforts to celebrate what is great about Britain overseas. As a major British brand we are thrilled to be involved.”
Sir Robin Said, “This is a unique project and I am very proud that the Clipper Race can provide a powerful platform to promote Great British trade and tourism to a global audience. We look forward to working with Land Rover and the other GREAT Britain brand partners, along with the UK Government, through the Prime Minister’s office, to deliver a highly effective international marketing campaign.”
This innovative global campaign partnership between the race organisers, Clipper Ventures, the UK Government and British brands sponsors the GREAT Britain yacht over the next 16 months. It is the 9th time The Clipper Round the World Yacht Race is being staged. A fleet of 12 matched Clipper 70 ocean racing yachts will depart from London’s Tower Bridge on 1st September 2013. 20-strong crew members per team take on thee 40,000-mile challenge over 11 months and eight legs, visiting 15 ports on six continents.