But, if you are wondering, why launch a C Class special edition, considering Mercedes Benz India just launched one in the form of Edition C. The reason, Mercedes Benz is highlighting their C Class across the globe with a new campaign, “The best knows no alternative”.
Dr Jens Thiemer, Vice President Marketing Communications Mercedes-Benz Passenger Cars, adds “The new C-Class is the highest-quality premium model in the medium-class segment. It uncompromisingly underlines the brand’s claim “The Best” to leadership. With this worldwide campaign and its slogan, we are self-confidently asserting that for many people worldwide there is no alternative to this car.”
Rush Lane is on it’s way to the venue in Chakan, Pune. Stay tuned as we bring you LIVE updates and images, straight from the venue.
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