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LIVE: Mercedes Benz India 50,000th car roll-out and C Class Grand Edition unveil #ExcellenceIs

 

From their plant in India, Mercedes Benz will roll out the 50,000th car today. To celebrate the momentous occasion, Mercedes Benz India will also unveil a very special car, C Class Grand Edition.

But, if you are wondering, why launch a C Class special edition, considering Mercedes Benz India just launched one in the form of Edition C. The reason, Mercedes Benz is highlighting their C Class across the globe with a new campaign, “The best knows no alternative”.

mercedes live coverageDr Jens Thiemer, Vice President Marketing Communications Mercedes-Benz Passenger Cars, adds “The new C-Class is the highest-quality premium model in the medium-class segment. It uncompromisingly underlines the brand’s claim “The Best” to leadership. With this worldwide campaign and its slogan, we are self-confidently asserting that for many people worldwide there is no alternative to this car.”

Rush Lane is on it’s way to the venue in Chakan, Pune. Stay tuned as we bring you LIVE updates and images, straight from the venue.

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About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

Email - nabanita@rushlane.com