Mahindra Two Wheelers Limited, have seen increased sales in the period April to September 2012, despite difficult market conditions. The company, a part of the Mahindra Group recorded sales of 58,689 units in the period April to September 2012 with stand alone sales in the month of September alone reaching 8,122 units.
The company now looks forward to approaching festive season during which time there is increased activity in showrooms. Mahindra Two Wheelers Limited has also launched a new communication campaign for their scooter portfolio showcasing their powerful, dependable and chic looking scooter range which is seeing increased demand in the country.
Mahindra Two Wheeler range included 125cc scooters which have found favor among the college going students and India’s working women who find these scooters fuel efficient, dependable and sturdy to tackle Indian road conditions. The Mahindra Duro DZ is also categorized among the family scooter segment while Flyte is a versatile and cool looking vehicle with stylish performance and innovative features that is well received in India.
India auto news release: Mahindra Two Wheelers enhance presence in Two Wheeler segment-YTD Sales at 58,689 units
Unveil new ad campaign showcasing Mahindra’s strong automotive legacy
Mahindra Two Wheelers Ltd (MTWL), a part of the US $ 15.4 billion Mahindra Group, continued to enhance its presence in the Indian two wheeler market. The company’s cumulative scooter sales during April to September 2012 were at 58,689 units. Standalone sales in September 2012 touched 8,122 units. Despite tough market conditions, Mahindra Two Wheelers crossed the landmark figure of 4 lakh units.
In anticipation of increased demand ahead of the festive season, Mahindra Two Wheelers recently launched a new communications campaign for its scooter portfolio. The new campaign establishes how the scooter range continues Mahindra’s legacy of providing powerful, reliable and stylish vehicles for its customers. It showcases how Mahindra’s expertise in manufacturing high performance automobiles for Indian roads, has been leveraged in the development of its new scooter range.
Commenting on the outlook for the two wheeler industry and Mahindra’s new campaign Viren Popli, Executive Vice President – Strategy and Market Development, Mahindra Two Wheelers said, “Today, Mahindra has a rich legacy of manufacturing powerful, reliable and stylish vehicles designed specifically for Indian roads. With the onset of festive season, we are expecting the buoyancy in market to be restored which will drive growth for new offerings of Mahindra Two Wheelers. An aggressive marketing plan is lined up to ensure this.”
Mahindra 2 Wheelers’ range of powerful 125cc scooters cater to distinct consumer segments. The Mahindra Duro DZ is positioned as a `ROMBA SOLID’ family scooter. The new Mahindra Rodeo RZ with its very innovative, contemporary features is sure to enthuse young, modern couples. The Flyte is the Indian woman’s two-wheeler of choice.