Maruti had expected Celerio AMT variants to account for 25-30% of total sales, but they account for 50% sales. This has created a shortage in the supply chain. Especially for Italian company Magneti Marelli, who manufactures the AMT for Maruti Suzuki.
Magneti Marelli is working at full capacity, but is not able to match the demand. In order to increase production, they are planning on shifting production of AMT for Celerio in India. Magneti Marelli already has a production plant here in India, at supplier park of Maruti Suzuki’s Manesar plant.
It is favorable consumer feedback and a competitive pricing that has seen a spurt in demand where the Maruti Celerio AMT variant is concerned. Priced under INR 5 lakhs customers are even ready to shell out a premium for immediate delivery while some have been known to cancel their bookings due to extended delivery period and opting for the Swift or Ritz petrol in its stead.
Even the top end MT Celerio ZXi variant with air bags and alloy wheels, has seen increased demand and an extended waiting period. Launched in February this year, the company has received a total of 36,000 bookings for the new Celerio out of which 50% are for the AMT variant which far exceeds company predictions of just 25-30% which has contributed to longer waiting period.
Source Autocar India