The first advertisement campaign directed by Nicholas Winding Refn in which the 44 year old, Oscar-winning actor, Matthew McConaughey features in will get off to a flying start with a series of TV and digital spots commencing with the 2015 Lincoln MKC, Premium Utility Vehicle.
This is not for the first time that McConaughey and Lincoln are co-stars. McConaughey won an Oscar earlier this year for his role in Dallas Buyers Club. In his 2011 film, ‘The Lincoln Lawyer’, he played a lawyer who worked from the back seat of a Lincoln Town Car.
McConaughey has long been an admirer of Lincoln. He has had a chance to take the new MKC around Texas while the campaign will see him inviting viewers to take a test drive in this iconic vehicle. The brand will unveil the ads next month as they expects to see some high performance from MKC compact crossover that comes in to compete in a fast growing near luxury segment.
Lincoln MKC went on sale in May 2014 at a starting price of $33,995 (INR 20,53,637). Till date, the company has sold a total of 2,895 units in the US. Lincoln MKC is offered in Premiere, Select and Reserve trim levels and comes in powered by a 2.0 liter turbocharged four cylinder unit producing 240 hp and 270 lb/ft torque along with a 2.3 liter unit capable of 285 hp and 305 lb/ft torque. Both engines are mated to six speed automatic transmission. MKC compete against BMW X3, Audi Q5, Mercedes-Benz GLK-Class, Cadillac SRX and Acura RDX.