What’s most pleasant about these numbers is the fact that this really is a small car rather than being a compact vehicle in another category being sold because it’s small. Following overwhelming response, the company could shortly look forward to local assembly in India. Virtues of localisation will help keep A-Class prices competitive, and further strengthen their presence. Production capacity at the plant will be higher next year, and MB India could capitalise on this if sales volumes warrant such a development. Current demand certainly precedents such a move.
The company has planned double capacity at Chakan which has an annual capacity of 10,000 units which will be increased in the next year. Mercedes Benz India currently assembles its E, C, S and M Class from this plant and will also commence assembly of the GL Class soon. The A Class is launched in two variants at a price of Rs 21.93 lakhs and Rs 22.73 lakhs. A compact luxury vehicle meant to draw the attention of a younger segment in the country, the A Class has been aconstant in social media circles, and activitis online. Being the choice of a new generation of buyers, bookings made in June will only see deliveries being effected with a slight waiting period as A Class response has been great, and vehicles are not being made here. As such, import limitations will play a role in waiting period.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Already a global sensation, the success of the A-Class in India reiterates Mercedes-Benz’s stand that young India has now come of age and Indians who lead a global lifestyle today, value trendy design, dynamic driving and quality when it comes to their personal mobility preferences. The overwhelming success of the A-Class inspires us to push ahead even more aggressively with our New Generation Cars for the Indian market.”