MINI has announced that their cars will pay a visit to Santa Claus this Christmas, all the way to the North Pole. Entire fleet of MINI cars will start their journey to the Arctic Circle on the 24th of November 2012 from BMW HQs in Munich, heading to Rovaniemi, Finland, which is just outside the Arctic Circle. With this, MINI will also be competing for the Guiness Book of World Records for bringing the largest number of wishlists (letters from children and adults) to the Santa Claus. 16 countries are participating in this event; Germany, Italy, the United Kingdom, Portugal, Belgium, Bulgaria, Greece, Poland, Slovenia, Czech Republic, Hungary, Romania, Slovakia, Russia, USA and Singapore.
Smart drive and smarter attire seems to be the basis of this new joint agreement between automotive manufacturer MINI and sports lifestyle brand PUMA. The two innovative and iconic brands now come together to offer state of the art clothing and accessories along with performance and style. These product lines have been in effect since September 2012 wherein MINI dealerships will be selling a range of products under the label MINI by PUMA while PUMA stores will offer the entire collection.
The collection has advantage of MINI’s creative use of space while PUMA offers their expertise in designing of clothes, shoes, bags, and other stylish accessories. For a start, MINI by PUMA range will include six bags, one wallet and three sneaker styles which will be sold through MINI Online Shop and dealerships.
Bags designs will be functional and sporty, elegant and suitable for both sexes. Contrasting colors, innovative designs and practicality will be the key features seen on these bags each of which will have shoulder straps inspired by MINI seatbelts. There will even be hidden compartments, slots for bank cards and will have functional and practical interiors. Wallet designs will have room for upto six cards. It will consist of three pockets while its yellow exterior zip will add a special touch of class. Sneakers are both in low cut and chukka and can come with either a chequered pattern or with Union Jack lining. These sneakers are sporty and trendy while at the same time functional and sturdy.
MINI GOES TO SANTA CLAUS. THE MINI FAMILY WILL BE OFF TO THE ARCTIC CIRCLE TO VISIT SANTA CLAUS AND MAKE A RECORD-SETTING DELIVERY.
Woodcliff Lake, NJ – November 6, 2012… MINI presents “MINI Goes to Santa Claus”, an international project that perfectly embodies its unconventional nature, and for the first time, it will be competing for the Official Guinness World Records challenge.
MINI and Guinness World Records.
A convoy of MINIs will be travelling to Rovaniemi located at the Arctic Circle to bring Santa Claus Christmas letters written by children and adults from all over the world. At the same time, MINI will be competing for the Official Guinness World Records attempt by trying to assemble the longest wish list to Santa Claus. In order to set this world record, MINI has involved a total of 16 markets, spanning enough countries to amaze even Santa Claus himself, who certainly knows a lot about world tours.
The EU markets participating in this project are Germany, Italy, the United Kingdom, Portugal, Belgium, Bulgaria, Greece, Poland, Slovenia, the Czech Republic, Hungary, Romania and Slovakia. Outside Europe, Russia, the United States of America and Singapore will be joining the event.
On the road to the Arctic Circle.
On Saturday 24th November, the MINI family will leave BMW Group Headquarters in Munich and drive “one way” to Rovaniemi. The journey will cover more than 3000 km, passing through some of the most beautiful European cities such as Copenhagen and Stockholm.
The MINI family.
The MINIs participating in this road trip are the MINI Clubman with its typically generous cargo capacity, the MINI Countryman with its excellent off-road qualities, the MINI Hatchback, the master of go-kart feeling, the MINI Coupe with its superior driving dynamics, the MINI Roadster for maximum driving fun and the MINI Cabrio, which offers that genuine topless experience.
The new MINI Paceman.
The new MINI Paceman, the latest addition to the MINI family will welcome the MINIs as they arrive at Rovaniemi. With its strong personality, the MINI Paceman offers an innovative combination of sporty and extroverted design. It is the first Sports Activity Coupe in the compact premium segment and boasts an unmistakable character. The MINI Paceman is the seventh model in the MINI family.
A very special guest at the event: Rauno Aaltonen.
Another very special guest will be awaiting the MINIs when they arrive: Rauno Aaltonen, the winner of the history-making 1967 Monte Carlo Rally aboard a classic Mini. At the Arctic Circle, Rauno will demonstrate his unequalled talent behind the wheel of a new MINI Paceman.
MINI by PUMA: Smart travel companions. Modern design meets functionality in a sporty, urban collection.
Munich. MINI by PUMA stands for cleverly designed luggage solutions and casual shoe styles perfect for the everyday life in the city. The collection masterfully combines urban lifestyle with sports fashion. The appeal lies in the mix of a clear design language and intelligent functionality. The whole range of products draws inspiration from the UK – home of the automotive brand.
As of now a range of items, including six bags, one wallet and three sneaker styles will be sold through the MINI Online Shop and selected MINI dealerships.
Innovative bags and luggage for leisure and business.
People who are often on the move need their bags to be reliable and stylish. The black leather effect bags in the MINI by PUMA collection are sporty, elegant and suitable for both men and women. Contrasting zips and detachable luggage tags in bright lime make the bags particularly eye-catching and give them an extra fashionable edge. Subtle appliqué logos and shoulder straps inspired by MINI seatbelts exude understated style. Union Jack motifs and bulldog silhouettes are small decorative details that give the bags a special British touch.
MINI by PUMA attaches great importance to functionality. Cleverly designed interior compartments make the bags ultra-practical for stowing away everyday essentials. Even the luggage tags are multi-functional with hidden zipped compartments and slots for bank cards. Most of the bags have a special zip system that allows their shape and size to be adjusted to suit the user’s needs.
The Doctor’s Bag is a fashionable reinterpretation of an old classic. The metal reinforcement of the interior makes the bag extra sturdy. Additional features include a padded laptop sleeve and an organizer pocket.
The Weekender Bag, with strengthened base, lives up to its name: This travelling bag can be expanded using zips and snap fasteners, making it a flexible luggage solution for short trips. The bag can be comfortably carried by the shoulder strap or the handle. The versatile Workbag, also adjustable in size, is perfect for a busy working day with its cleverly designed interior compartments, which include a protective laptop slot, an integrated smartphone pouch and two separate pockets on the inside of the closing flap.
Sleek and practical, the slimline Holdall Bag is based on the style of a city shopper. The bag comes with a shoulder strap, handles and smart inner compartments with an extra laptop sleeve. The Shoulder Bag also impresses with its well-organized interior, and its size can be adjusted for extra volume. The bag is simple to open and close with its flap and two leather straps. Thanks to its classic contours, the Handbag is the perfect addition to any outfit, whether elegant or sporty. This striking compact handbag is adjustable in size and boasts intelligently designed inner compartments.
The Wallet perfectly complements the bag and luggage range, with room for six cards along with three pockets (one big, two small). The yellow exterior zip brings real flair to the wallet’s design.
Sporty yet stylish shoes.
Sneaker-making know-how meets combined design expertise in the MINI by PUMA shoe collection. Both the low-cut and the chukka sneakers are effortlessly stylish with their sleek wild leather look and slimline silhouettes. The sneakers come with either a striking chequer pattern or Union Jack lining. Appliqué logos on the heel, tongue and sole exemplify the love for detail shared by both brands. As an homage to the UK, bulldogs make an appearance on the inside of the tongue and on a metal rivet on the outside of the shoe.
The black Buckminster Chukka is an absolute must-have for women. The mid-high laced shoe comes with an understated Union Jack pattern on the upper, which can be turned down for an extra fashionable look. The feminine, light-weight English Sneaker is truly eye-catching with its chic broguing. The bright pink laces add a flash of colour to the white shoe.
For the style-conscious man, MINI by PUMA has created the minimalistic chukka sneaker Alwyn Mid. This versatile and trendy eight-hole model comes in black and dark green.